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LEVI’S LAUNCH THE #501 STYLE INTERPRETATION PROJECT
12 March, 2013
If anyone’s read our History of Jeans post they’ll know we owe 2 chaps – Jacob Davies and Levi Strauss a pat on the back for bringing denim jeans into our lives. The first jeans made can certainly be credited to Levi’s 501 which was born in the 1890s with a straight-leg cut and button fly, the 501 model.
It since grew to be the world’s best selling garment and worn by icons throughout the years such as James Dean and Steve McQueen to name a few.
To celebrate the 140th Anniversary of the 501 Levi’s are proud to celebrate this iconic piece of clothing by offering readers the chance to participate in the #501 Style Interpretation Project. The campaign puts the 501 in the hands of fans by celebrating unique style interpretations from around the world.
Readers are simply asked to interpret their 501 jeans style in a stylish photograph. Simply visit Levis501.com and upload your picture directly from your computer to the gallery or use the hashtag #501 on twitter or instagram when sharing your snap.
A selection of the photos will be made into a limited-edition “Book of 501®” available later this year and all proceeds from the book will be donated to one of their favorite charities.
The “501 Interpretation” campaign is live now and runs through May 2013 so you have time to think up plenty of creative ideas.
Our interpretation focuses on the historic and iconic logo which has remained since 1853. The history behind such a pair of jeans bearing this logo and the original 501 model number is very powerful.
Here we're lounging around the house and that's what's kinda brilliant about the 501's, They're good for throwing on without thinking about what you want to wear - and will look good with almost anything! The cut of the 501 isn't tight which makes them extra comfortable for those lazy days.
What’s your interpretation? #501
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