ARK CLOTHING LAUNCH NEW WEBSITE
Ark Clothing has come a long way since their first store in sunny Leeds' Corn Exchange. They have recently had a spring clean and revamped their website.
The trend for slick clean white and minimal websites is still going strong and here is another prime example of a brand bucking the trend. They have opted for a full screen takeover with lifestyle images (on location at popular Leeds venues such as the Royal Armouries) on their homepage but click through to any category such as Menswear and it’s back to a more standard and familiar size.
One thing we noticed straight away is the male model, sporting a big hefty beard – another current trending feature in the menswear industry (when will it end?).
It’s a step in the right direction for the brand to focus on their website, especially with a main store presence in the North of England. It’s a chance to make a small fashion ripple across the London Thames with stocked brands such as Weekend Offender, Fred Perry and Farah Vintage.
We’ve already got our eyes on a few of the Farah lines which feature a Ducky Darling fly print such as these shorts, and another standout piece being this short sleeved Sushi print shirt by the same brand.
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