Written by Menswear Style in Brands on the 11th June 2014

MONOBI is a new menswear outerwear brand, fusing elegant, clean tailoring with high-tech performance fabric production processes. Made in Prato, Italy, the collection has Italian craftsmanship but fused with innovative technology to bring style and performance wear together. 

Laser engraving, welding, multi-layer performance fabric and steam sealing make the coats perform in rain, wind and snow. The detail is as much to see on the inside as the outside, each coat has a steam sealed smartphone pocket and subtle inner zips.

The Monobi Man 

Living and breathing city life, the Monobi man is part of the urban jungle. Influenced by art, technology, architecture and innovation. He is the brain behind the faces of success, cultured, stylish and intelligent. 

MONOBI bespoke 

The MONOBI man wants lasting classics that perform. He also wants something personalised, so in the near future every coat will be able to be customised with laser engraving of initials or special words.

AW14 collection 

THE I. COAT AND BLIZZARD I. COAT - An elegant, classic overcoat is a must in every man’s wardrobe but this overcoat is as special on the inside as it is on the outside. A wool-felted jersey gives clean lines, but the inside reveals a pure goose down filling, steam sealed for ultra warmth. 

The TOWNSHED - Looks like a blazer, feels like a cardigan but is actually an inventive combination of performance fabrics. Sleek, smart and structured, the TOWNSHED has the style and proportions of a blazer. With fully bonded steam sealed lines, the jacket looks like traditional wool, but is actually an innovative, triple layered production. The core is made from polyurethane foam, maintaining the shape but keeping it light. Flannel and jersey outer and inner layers are soft flannel and jersey.

The TUC - An urban wardrobe staple. A futuristic take on the Kway, with clean lines and packs up into a day bag for city travelling. Structurally the TUC is a technical jacket, fused with elegant tailoring and made with super-light, breathable fabric. 

The HUTAN - A new twist on the classic Scottish raincoat, renovated in fit, style, manufacturing techniques, and materials. Internal seams are sealed with thermo-tape and the raincoat is made from 100% cotton twill, waterproofed externally and reinforced by the application of a thin coating of polyurethane on the reverse. 

THE SMEATON - We take the timelessly cool peacoat into the future. The Smeaton is classic pea in design, but includes steam sealing and a Teflon treated outerlayer for water resistance. It cleverly hides a neoprene padding, sandwiched between two layers of soft-touch jersey with wool filling.

The new and exciting menswear brand named MONOBI launches innovative men's outerwear brand which fuses style and performance wear.