Written by Peter Brooker in Grooming on the 20th April 2016

Introducing The Great British Grooming Co - Traditional grooming made modern. It's like the bearded forefathers down in Beard Headquarters (which I imagine would be somewhere in Mayfair as it was the home to the first British Barber shop back in 1805) engineered a capsule beard care collection designed to care for the manliest of faces. With unique patented formulations blended with the hydrating, nourishing and skin boosting properties of Argan Oil, The Great British Grooming Co tames your unruly facial hair in four simple steps...

BEARD WASH (£4.99 - 200ml) 

Infused with subtle notes of bergamot, fougère, cedarwood, cinnamon and amber, this gentle Beard Wash cleanses and untangles, leaving beards fresh, fragrant and soft. Besides, anything with cedarwood in just gives you extra man-points. Simply apply with fingertips, massage in, and then rinse thoroughly. Once again stand back and give yourself a finger point in the mirror and click whilst cocking your thumb.

BEARD THICKENING SERUM (£5.99 -100ml) 

For a stronger and fuller looking beard, this powerful Thickening Serum contains protein building blocks to help form strength within the hair shaft. No more patchy gaps on the jaw line, no more sniggers from the fuller beardos down at Beard HQ. 

BEARD OIL (£8.99 - 75ml) 

Up your beard game with this multi-tasking Beard Oil which features powerful Argan Oil - ok so what is this Argan Oil we hear you ask? I had to do some research for five minutes and apparently its some kind of Moroccan fruit from an Argan Tree. They peel the fruit, and then you pulp the nut, where you get the Argan kernels.

"In cosmetics, Argan oil is advocated as moisturizing oil, against acne vulgaris and flaking of the skin, as well as for 'nourishing' the hair. This oil has also medicinal uses against rheumatism and the healing of burns. Externally, Argan oil is used for hair as brilliantine, to fortify and in the treatment of wrinkled or scaly dry skin." - Wiki. 

The west can't get enough of this Argan Oil now, such is the demand that the Morracon government has stepped in and demanded double production of this wonder oil by 2020. Anyway within the formulation provides ultimate nourishment for beard hair. Lightweight and easily absorbed, this nourishing Beard Oil softens coarse facial hair, whilst hydrating the skin that lies beneath.

BEARD BALM (£ 6.99 - 50g) 

Formulated with Coconut Oil, Shea Butter and Argan Oil, this Beard Balm sounds good enough to mix with vodka cocktails and has beards minding their P's & Q's whilst nourishing the skin beneath. You warm the Balm in between fingers and massage in, use a fine comb to tame any rogue hairs, then stand back and admire your handiwork.

We put the spotlight on this beard oil and beard care specialist known as The Great British Grooming Co which is currently stocked in Superdrug.