Written by Menswear Style in Beauty on the 29th January 2020

The UK’s first beer spa treatment is available to book into on 1 February to ease Dry January participants back into beer. Heverlee is offering a novel way out of the four-week abstinence with the UK’s first beer facial, developed by the grooming group, Ruffians, who have teamed up with the beer to incorporate the premium lager into an exclusive treatment.

This Saturday, for one-day-only, customers will be able to book in for the beer facial at Ruffians’ Queensferry Street premises in Edinburgh. They’ll receive a luxurious experience from highly trained staff, while enjoying a complimentary can and will then finish their pampering with a free pint of Heverlee at Harry’s Bar across the road. Beer spas have been popular in continental Europe for centuries, with the liquid being said to have healing qualities that leads to people bathing in beer pools to make their skin glow. The liquid has vast dermatological benefits when applied to skin, including reducing skin irritations, balancing pH levels, dissolving dead skin cells, clearing pores and increasing elasticity.

Angus Lawrie, Brand Manager at Heverlee said: “Together with Ruffian’s, we’ve created a unique treatment that leaves beer-lovers and wellness-seekers’ skin feeling revitalised, as they prepare to ease out of Dry January. Many historic beer treatments come from Heverlee’s Belgian home, and since the town of ‘Spa’, where the term was originated, is only an hour away from our beer’s spiritual home in Leuven, it couldn’t be more perfect. We’re looking forward to an afternoon of ultimate R&R with Heverlee at Ruffians this Saturday.”

The beer facial is made using a secret combination of Heverlee beer, and Ruffians’ own facial product ingredients. Paul Keenan, Manager at Ruffians said: “Our hope is that customers leave our shop every day feeling revitalised and ready to boss it – and with this special beer treatment, we’re providing that in a really unique way. We pride ourselves on staying ahead of the curve on grooming trends, and we’re looking forward to introducing this experience to our clients.”

 

To book the treatment at Ruffians Edinburgh, phone 0131 225 8962 – limited spots will be available, on Saturday 1st February only.

With quotes from Angus Lawrie and Paul Keenan, we put the spotlight on Dry January and Beer spas in this blog post about Heverlee Launching a ‘Beer Facial’ service at Ruffians Edinburgh.