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This week, in impressive caves on an island in Stockholm, Swedish Fashion Brand Björn Borg, in collaboration with Creative Show Director Bea Åkerlund, treated the Fashion Week audience to an extravagant game-inspired runway show. Celebrating individuality... read more

When we were invited to partner with Jack Wills at Somersault festival, to capture the ambience and atmosphere of both the festival and the British fashion label’s New Music Stage, we imagined lots of mud, large crowds, weird smells and groups of lairy lads constantly shouting... read more

Relentless waves of panic hit me, over and over... palms sweating... hands shaking... I’ve been reduced to a pitiful gibbering wreck. I’m figuring out what to wear to the ‘Return Of The Rudeboy’ Private View and launch party. The midnight blue? The herringbone? Peak lapel? Notch? WHAT. HAVE. I. BECOME. ‘Return... read more

To complete our coverage of the men’s fashion weeks which took us from London to Florence and Milan, we end our reportage in Paris. Here we discover a street style which is different to anywhere else, with effortless and minimal style made up of mostly black garments. We attended a... read more

We had yet another great LC:M year and for once the weather was kind to us. There's been some impressive spring/summer 2015 collections on show and as usual we bring our readers a short review of each of the shows and presentations that we attended from the MWS writers, Craig,... read more

We’ve been very luck to have attended the previous two Burberry ‘London Collections: Men’ shows and in fact, they’ve proven to be our clear highlights of each season. You can read about and watch the previous 2 here and here. This season Burberry will be holding the Spring/Summer 2015 Menswear... read more

Makegood Festival is a 3-day event celebrating culture, creativity and entrepreneurship not just within fashion but food, interiors and drinks. With industry speakers including the likes of Dan Herman founder of Innocent Smoothies as well as Jack Wills co-founder Rob Shaw. Whilst at the festival I caught up with Peter... read more

Ahead of this year’s London Tweed Run event we were invited to see the private fitting process of head marshal Bruce Richardson as he was fitted for his bespoke tweed suit by the master British heritage tailors Cordings. "Cordings has, for 175 years, been synonymous with understated British style, and... read more

In its 5th year, Lacoste have moulded and perfected the ultimate outdoor party. After an 11 hour flight to LA, a 3 hour drive to Palm Springs, a terrible night’s sleep and major jet lag, we somehow had the energy to enjoy this epic annual 2 day desert pool party.... read more

Recently I attended, the #NikeFree Experience at Victoria House, the venue often used for British Fashion Council events, which has a prestigious yet fashionable feel to it. I headed downstairs to the basement, which was reminiscent of a warehouse, a lot of open space and numerous white walls, Nike had... read more

On a rather Baltic, windy and rainy day in March, the Sartorial 7 headed to the infamous Brighton beach, once a battlefield for “mods” and “rockers” in 1964, but today a hub for the young and creative. This trip was for the Sartorial 7’s latest collaboration feature with the high... read more

Wool is having a moment of well deserved appreciation, this ubiquitous textile is in the fashion spotlight across the globe as Woolmark hits its 50th anniversary year and teams with Paul Smith in a global collaboration to get wool, and its new technological advances the recognition it deserves.... read more