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In its 5th year, Lacoste have moulded and perfected the ultimate outdoor party. After an 11 hour flight to LA, a 3 hour drive to Palm Springs, a terrible night’s sleep and major jet lag, we somehow had the energy to enjoy this epic annual 2 day desert pool party. You’d be forgiven for thinking... read more

Recently I attended, the #NikeFree Experience at Victoria House, the venue often used for British Fashion Council events, which has a prestigious yet fashionable feel to it. I headed downstairs to the basement, which was reminiscent of a warehouse, a lot of open space and numerous white walls, Nike had kitted out each section with... read more

On a rather Baltic, windy and rainy day in March, the Sartorial 7 headed to the infamous Brighton beach, once a battlefield for “mods” and “rockers” in 1964, but today a hub for the young and creative. This trip was for the Sartorial 7’s latest collaboration feature with the high street giant River Island. With... read more

Wool is having a moment of well deserved appreciation, this ubiquitous textile is in the fashion spotlight across the globe as Woolmark hits its 50th anniversary year and teams with Paul Smith in a global collaboration to get wool, and its new technological advances the recognition it deserves. I recently visited a couple... read more

Denim is finally making its come back into fashion, it's been rumoured for a while, but with the black skinny canvas jean ruling the roost, blue jeans have taken a back seat. But this year is the Lee jeans 125th anniversary and blue denim is hitting the streets and is set to move you.... read more

Hidden down one of the many back streets of Manchester’s Northern Quarter, Kosmonaut has quickly become a fire cracker of a venue, providing a mix of ales, beats and table tennis. This New York style bar was therefore a fitting venue for US brand Farah to host their inaugural Just Farah Laugh event, with the... read more

As we prepare to take the proverbial tinsel of the Academy Awards tree, we should take a minute to reflect on the gifts that we received. Whilst there is little to nothing that can top the gift of John Travolta’s lack of ability to command any language that this planet has ever heard, there is... read more

In celebration of the launch for the Chuck 70 All Star collection, the brand collaborated with DFA records for the creative ‘Sneakers Clash’ party last week. Held at the Old Vinyl Factory in Hayes.. on the outside this looked like none other than an abandoned warehouse, but you were soon greeted by a very impressive piece... read more

The Sartorial 7 have team up with one of the most desired menswear brands of the moment, Hackett, and in the London collective’s 7th film feature they each explain what it means to them to wear a Hackett suit and what influence the brand has on their daily lives... read more

The first time a Lacoste polo appeared in my life I must have been 3 years old, and this particular article of clothing has remained a firm staple of my summer wardrobe ever since. So it was with great anticipation that I attended their New York Fashion Week show at the Lincoln Center recently, and... read more

This time last week Adidas Originals took over East London's Old Truman Brewery with their Stan Smith pop up store inside a giant shoebox. Adidas are no strangers to throwing a good party and that's what they did, like all good parties, there was music, food and drinks but the main event for me had to... read more

Lacoste brings about a new era by reinstating its founding values into the core of its marketing message. This new message was unveiled during the recent Paris Fashion Week at an exclusive event. Lacoste gathered up some of their favourite people from around the world to join them at their launch party. These individuals were bloggers,... read more

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