HOME > Interviews >
INTERVIEW WITH CARACALLA 1947 OF SIMON JORDAN
Here’s a new launch from Caracalla 1947 which includes Carbon fibre material - the Formula 1 material of choice. The exclusive leather goods brand inspired by the world of F1 has made a pretty swish collection of weekender bags titled the Monza weekend holdall - named after the world-famous Italian racing circuit in Rome - which is complemented by a selection of other high-quality items including wash bags, drivers’ bags and wallets.
Menswear Style grabbed 10mins with Simon Jordan, the owner of the brand:
Tell us about your brand and its connection with F1
"Caracalla 1947 is named after the world-famous Italian racing circuit in Rome where Ferrari won its first race, on 25th May 1947. The brand pays homage to some of the greatest racing marques, colours, drivers and individual cars the world has ever seen – and the numbers that left their mark in motorsport history. We have produced commemorative ranges for: Sir Stirling Moss, Niki Lauda, Jim Clark, Emerson Fittipaldi, Juan Manuel Fangio, Graham Hill and Gilles Villeneuve, amongst others".
Are there any particular luxuries or quality features you'd like people to know about?
"Each item is hand-made in Italy to precise and exacting standards using only the best craftsmen and the highest quality vegetable-tanned through-dyed Tuscan leather. The holdalls are in great demand with both famous F1 drivers and celebrities alike. The centrepiece of the collection is the Monza holdall. It’s designed as the perfect bag for a night or weekend away and is sold with a lifetime guarantee to cover stitching, zips and fittings. We’re confident doing this because our bags are, as we often say, built to grow old gracefully. Each holdall displays solid metal feet for protection, a detachable shoulder strap and luggage tag, an internal zipped pocket, and comes with its own cloth dust cover for added protection when not in use. All Caracalla 1947 Monza holdalls are accepted as hand luggage on most airlines".
What are your inspirations for the collection?
"For me, it’s all about motorsport. Some of the greatest cars, drivers and races inspired my Commemorative Collection but for the Carbonio Collection, our newest creation, I took inspiration from the super-cool styling and lightweight strength of the carbon fibre now being used in modern motor-sport. The centrepiece of both collections is the Monza weekend holdall – named after the famous Italian racing circuit – which is complemented by a selection of other high-quality items including wash bags, Monza drivers’ bags and wallets".
Where can people buy these bags on the high street?
"They can’t. They are only available exclusively from www.caracalla1947.com and, at least for the time being, we like that. Everyone spends time interacting online these days around the products and lifestyles they aspire to. Showcasing our holdalls on our website – alongside our Facebook and Twitter profiles – gives us the chance to build deep relationships with customers in the online spaces they feel comfortable in".
If we could buy just one of these bags which one should we get?
"I would choose our Cortese #56 Rosso Monza as it links back to that famous win at Caracalla in 1947 when Franco Cortese sped past the Roman baths to bring the Italian marque its first-ever Grand Prix win. The car driven by Cortese was a Ferrari 125S sporting the number 56".
What type of guy is your customer?
"Our customers are high earning, stylish men-about-town, so think Formula 1, New York City and Tom Ford's latest jeans. They have an eye for fashion but are not driven to be at the forefront of every latest trend. They respect the detail that goes into creating our luxury goods which include the finest Italian leather. Many are into Formula 1 so appreciate the passion that has gone into our latest carbon collection inspired by the super-cool styling and lightweight strength of the carbon fibre, now being used in modern motorsport".