LACOSTE DESERT POOL PARTY
WE REVIEW THE 2014 LACOSTE TWO DAY PARTY IN PALM SPRINGS CALIFORNIA
Photography by Craig Landale
In its 5th year, Lacoste have moulded and perfected the ultimate outdoor party.
After an 11 hour flight to LA, a 3 hour drive to Palm Springs, a terrible night’s sleep and major jet lag, we somehow had the energy to enjoy this epic annual 2 day desert pool party.
You’d be forgiven for thinking you’d accidently walked onto a film set as the “live beautifully” guys and girls soaked up the sun and listened to great music spun by a rotation of respected DJ’s.
With what is probably the hottest and most anticipated party of the year, there were a few celebrities prancing around such as Katy Perry and Steven Tyler.
We had partnered with Lacoste LIVE for this very special event for a range of photography and editorials ranging from the party itself to live artist installations, and the (then) top secret #NewPerspective fragrance.
There were tons of cool activities to get involved in too. One of our favourites was a set of Lacoste sneaker painting workshops held by P.S. I Made This with tons of cool and interesting designs often hanging up to dry whenever we passed by.
There was also the chance to get a Henna crocodile tattoo for the true brand advocates wanting to show their love for the label, or you could burn off some calories with a game of tennis with a twist... and a bounce.
Adam Katz Sinding was also around seeking out the well-styled and interesting individuals, which for us, further cemented the fact that this was the top fashion party to be at.
It was quite a tricky task taking street style pictures of guys wearing cool clothing when 80% off them were wearing as little as they could get away with.
The 34 degrees Celsius weather was obviously the reason for this, but since they looked like extras for the next 300 film, at least it has given the MWS team some much needed motivation to up their gym game this summer.