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MENSWEAR STYLE X MINI

JOHN COOPER WORKS MINI SHOOT IN LONDON INSPIRED BY THE 'NEW ORIGINAL'

Written by in Cars on the / Menswear Style x MINI

Photography by Gemma Boyle

Menswear Style x MINI

MINI have launched one of their flagship cars, the new 2014 Hatch, affectionately called the “New Original.” 

It has the classic British MINI heritage and craftsmanship but with all new features and technology. 

We teamed up with MINI and picked out this stylish matte black 4x4 John Cooper Works MINI PACEMAN to capture its design in a unique style shoot featuring two outfits – a look inspired by the Original and a look inspired by the Modern car design.

1950s Look 

Since the MINI is a makeover of the original model from back in 1959, we wanted to create a look that resembled this. 

We drove down to the picturesque leafy Primrose Hill area of London in a summer tailored outfit including an original Ecuadorian Panama hat from Laird London, a blue linen blazer from T.M. Lewin, linen trousers and white stripe shirt by Hackett London, a minimal black watch by Uniform Wares, double monk strap shoe by Reiss and a briefcase satchel by Ted Baker which is a modern version of the first ever bag made by the brand. 

The matte black MINI was certainly a head turner and for a few days it was our largest fashion accessory. It’s just a shame we had to give it back!

"Ted Baker briefcase modelled from their first ever bag"
"Ted Baker briefcase modelled from their first ever bag"
"Picturesque and leafy Primrose Hill"
"Picturesque and leafy Primrose Hill"

Modern Day Look 

This new MINI 4x4 PACEMAN in reality looks far from its ancestor. It’s evolved to meet the new needs of the modern man (or woman). 

It’s full of new technologies and offers a smoother ride and ultimate comfort. So what better way to show this transformation with our take on a modern day look whilst keeping some of the key 1950s characteristics? 

We stopped off in one of Hampstead, London’s winding village streets and styled a look using a navy Fedora hat by Laird London, Varsity jacket and polo shirt by Lacoste, Print trousers by Ted Baker, watch by SEIKO and suede brown loafers by Anatomic & Co.

"This new MINI in reality looks far from its ancestor"
"This new MINI in reality looks far from its ancestor"
Ted Baker trousers & Anatomic & Co loafers
Ted Baker trousers & Anatomic & Co loafers
"One of Hampstead, London’s winding village streets"
"One of Hampstead, London’s winding village streets"
Seiko watch & Lacoste jacket
Seiko watch & Lacoste jacket

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