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Flower Power

Floral prints are something we shouldn’t be afraid of. Get those images of your Nan’s curtains and Laura Ashley bed spreads out of your head right now! We’re here to show you that wearing this trend does not mean you lose sophistication. 

Named as "the print of the season" by GQ Magazine, floral patterns are going to be everywhere this summer but nobody is saying you have to don a full-on floral suit (pictured above), also seen on the Spring/Summer 2014 Gucci catwalk. Unless you want to, of course... we’re not stopping you.

Dries van Noten’s subtly printed, loose-fitting trousers teamed with a thin, navy jumper or Burberry Prorsum’s vibrant short-sleeved shirt with a simple pair of chinos are both great examples of how the floral trend doesn’t have to blind onlookers in the face.

Pitti Uomo 85
Pitti Uomo 85

The key to wearing this trend is to keep it simple. If you’re going for trousers, keep the colour scheme of the whole outfit the same and make sure the top is plain. 

A Hawaiian shirt is a great way to inject some of the trend into your outfit, without going overkill. Team it with a bomber jacket and some chino shorts for pure summer chic.


If you really are feeling adventurous, then the floral printed suit is for you. Teamed with a crisp white shirt and some leather loafers, it keeps it sharp and sophisticated without going into old lady territory. 

The high street have quickly caught onto the trend too, with Topman, River Island and ASOS all featuring floral printed shirts, blazers and tees in their Spring/Summer collections.

Pitti Uomo 85
Pitti Uomo 85


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