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BUYER BRIEFING WITH CHRIS BONICH
5 SPRING/SUMMER 2014 ESSENTIALS FROM THE DIRECTOR OF MENSWEAR BUYING AND MERCHANDISING AT REISS
Currently working as buying and merchandising director for Reiss menswear, Chris' role is really diverse, from working closely with the design team in developing the label's new collection to trading the current season range both in-store and online. His previous experiences include Topman where he started his career.
Ricco - Lightweight and in a cool greyed-off stone hue, the versatile Ricco jacket is a contemporary interpretation of an iconic menswear staple.
Design is pared-back; the jacket is cropped, boasts clean lines and features a bluff detail collar. The Ricco jacket is best worn with black slim-fit jeans, brown pebble grain boots and a classic white crew-neck T-shirt.
Williamsberg - Inspired by Moroccan print tiling and featuring a Cuban collar, the Williamsburg shirt is ideal for wearing with black tailored shorts and white lace-up pumps.
For a relaxed sensibility, the shirt boasts a comfortable Cuban collar which references a vintage approach to dressing off-duty.
St Tropez - If you choose only one pair of jeans this summer, opt for the St Tropez jeans. Designed to sit alongside all manner of casual staples, the pair have been garment dyed so they’re soft-to-the-touch.
Wear this slim-fit pair of jeans with blue suede tasselled loafers and a lightweight navy summer knit to complete the look.
Maple - Comprised from a mercerised cotton mix, the Maple T-shirt’s design features elevate it from wardrobe staple to wardrobe must-have.
The T-shirt’s button shawl-collar adds a dressed-up aesthetic, so wear with tailored grey trousers and brown brogues for a contemporary take on smart meets casual.
Granville - Crafted from luxury Italian Vitale Barberis cloth, the Granville suit’s distinctive blue colour is unmistakably Reiss. With peak lapels and a single button fastening, the tailoring combines the best of contemporary and classic design.
Wear this three-piece suit with tan tasselled loafers, a light blue shirt and a blue knitted tie for top-to-toe tailored perfection.