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SWIMS Autumn/Winter 2014

The Norwegian lifestyle brand SWIMS, has just announced their new outerwear collection boasting dual features of practicality and sophistication. This season SWIMS’s AW14 collection stays true to the aim of reflecting unpredictable weather conditions, particularly good for the UK market and manufactured with the highest quality fabric. Founder; Johan Ringdal, grew up in Norway, where the cold and rain was part of his everyday culture. 

'He put his understanding of the rainy weather into his technically manufactured coats'

Beautifully crafted, they come in a selection of styles and colours making them versatile for many occasions.  The Swims, Continental coat has adapted the traditional Mac coat shape. It has two layers of membrane outer fabric and is just as suitable for a smart occasion and practical at the same time.

"Reflecting unpredictable weather conditions"
"Reflecting unpredictable weather conditions"

For an international flair there is the New York, which is more than perfect for rain filled countries as it is waterproof and even has water repellent seams. As an extra, there is a the detachable knitted gillet which can also be worn on its own. 

The Aosta and Monza jackets are also an essential this season which are a continental-esque interpretation of the winter puff jacket. Both of which are made of Polyamide material making them light, warm and comfortable. The Asota has the added benefit of a fixed insulated hood which will keep your upper body warm and cosy through the winter season.

Cruise Collection
Cruise Collection

To complement the season’s collection they also have a new Cruise Collection for men. This exciting new collection features new hues - mandarin, pink, lagoon, among others – in the Loafer and Luca Sneaker styles. And for men who prefer a more classic look, the same styles will also be offered in subtle hues such as black, navy, and brown. 

Whether for boating aficionados, a cruise holiday, or a vacation at the beach, the SWIMS Cruise Collection is a must-have for any sun-filled getaway. The outerwear range is currently available, from £200-£400, in multiple colour-ways at selected stockists nationwide and online at

"A must-have for any sun-filled getaway"
"A must-have for any sun-filled getaway"


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