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Written by in Grooming on the / Men’s Grooming Destination at Aveda Lifestyle Salon

Aveda sees the much anticipated launch of the new and exclusive Aveda Men Grooming Destination at the Aveda Lifestyle Salon & Spa, Covent Garden - offering the best in men’s grooming, all from one chair. The new Aveda Men grooming destination boasts an array of services immersed within a unique approach to holistic wellbeing, grounded at the heart of all things Aveda.

Set in a dedicated and permanent Aveda ‘men only’ space, with an urban-eco come rustic ambiance. Led by barbering expert Stelios Nicolaou, with over 20 years of experience; guests can enjoy bespoke grooming treatments, with everything from a traditional barber’s shave, invigorating scalp massage cut and style, on-the-go tidy up, express refresh facial, to speedy nail maintenance – all from one chair.

Grooming destination guests can experience the award-winning Aveda Men product range, as well as Aveda’s balancing skincare essentials - all harnessing the power of natural, botanical ingredients to deliver high-performance results. 

Hero products will include Aveda Men Grooming Clay, Dual Action Aftershave and Pure Formance Shampoo and Conditioner. Offering an array of services, from express 15 minute groomed-to-go options, to the full barbering and maintenance works – guests can buy time to create their own tailored treatments.

Our Pick of the Menu 

Trim and Tidy - Keep it neat and pop in for a quick ‘Trim and Tidy’; including necklines and facial hair. Begin with an Aveda Blue Oil and Hot Towel Ritual – ensuring you leave feeling as refreshed as you look. 

Cleanse and Cut - Experience a relaxing Aveda Shampoo Ritual, including cleanse, condition/scalp massage and invigorating hot stone neck and shoulder massage at the backwash, followed by your bespoke cut and style. 

Barber’s Cut-Throat Shave - A traditional shave designed to achieve smooth, soft and long-lasting results. Experience hot towels, intense lathering and unique massage techniques, followed by a cut-throat shave and Aveda Men skincare to soothe. 

Cleanse, Cut and Restyle - Thinking of having a change? Or looking for advice? Consult with an Aveda Barbering Expert, before enjoying an Aveda Shampoo Ritual including: cleanse, condition/scalp massage and invigorating hot stone neck and shoulder massage at the backwash. Finish with a personalized cut and style. 

Aveda Men Signature - Take time to experience the ‘full works’ with the Aveda Men Signature Service. Begin with an in-depth consultation and Sensory Journey with Aveda Men Composition Oil and back/neck/shoulder and scalp massage. Continue the relaxation at the backwash with an Aveda Shampoo Ritual including: cleanse, condition/scalp massage and invigorating hot stone neck and shoulder massage. Finish with a cut and style using Aveda Men grooming products. Leave feeling suitably calm, refreshed and ultimately groomed. 

Detoxifying Scalp Cleanse - The scalp is the foundation for healthy hair - this unique add-on service will help to remove product and sebum build-up that can clog pores. Using plant-derived ingredients that deeply cleanse to help restore and rehabilitate the scalp to its optimum health.


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