BJÖRN BORG UNVEILS ”FIRST PERSON LOVER” WEAPONS
A SPRING/SUMMER 2015 COLLECTION LAUNCHED VIA AN ONLINE GAME
Swedish fashion brand Björn Borg is to release their next collection through a free web-based game on the 28th of January. The game introduces a new genre, a first person shooter where you battle evil forces with the power of love.
In the new trailer for ”First Person Lover”, the brand unveils two weapons. A handgun that fires holographic kiss mouths and an automatic rifle that fires heart-shaped soap bubbles. The trailer parodies classic product-introduction videos, similar to those held by tech giant Apple.
"The Björn Borg SS15 collection and runway show express my lifelong interest in contemporary culture and my ambition to bring different worlds together in our collections," says James Lee, Head of Design.
The SS15 collection includes eye-catching patterns and sporty fabrics are recurring signature features whereas the typical colorful palette is swapped for monochrome hues that are bound to surprise.
A collection inspired by fictional worlds, mesmerizing mythical islands and visionary videogames. The First Person Lover Game is free of charge and is launched on January 28th 2015 at firstpersonlover.com