REEBOK CLASSIC “THIS IS THE START OF SOMETHING”
REEBOK JOINS FORCES WITH RSA FILMS FOR AN INSPIRATIONAL SHORT FILM
Following on from the 2014 release of “Give Me Your Classics...”, a gritty indie film telling the story of living for the future and the impact of now, Reebok Classic continues to develop its series of work with The RigOut and RSA Films, this time bringing the Classic heritage story to the US. In support of the Reebok Ventilator’s 25th anniversary this year, Reebok Classic takes to the streets of New York to tell a story of opportunity, possibility and new beginnings, reliving the brand’s development in the States during the 90’s.
The film documents a young Northern lad heading stateside in search of new beginnings, looking to discover what America has to offer.
Set to the backdrop of Manhattan and framed by the Gowanus projects in Brooklyn, our protagonist finds the answer to his question and fulfils his destiny. This inspirational film is created with an aspirational creative direction that reflects Reebok Classic’s heritage as a pioneering product brand, celebrating the past, present and future of British youth culture. The collaboration with The Rigout and RSA films materialised through a mutual creative vision to create cutting edge short films that bring the Reebok Classic brand story to life. “This Is The Start Of Something” focuses on a man’s journey through life with the transition of moving cities, developing themes of identity and belonging.
As part of the overall campaign, Reebok will be rewarding a young creative the chance to fulfil their creative dreams. Follow Reebok Classic on Facebook, Twitter or Instagram for more information on how to be a part of this unique and exciting opportunity, working with one of the most powerful brands in the history of footwear. Launching on March 18th the film supports the third release of the Reebok Classic OG Ventilator that is available at Reebok.com and select retailers worldwide.