M&S TO LAUNCH DAVID GANDY FOR AUTOGRAPH SWIMWEAR
DESIGNED AND MODELLED BY THE WORLD’S MOST FAMOUS MALE SUPERMODEL
Marks & Spencer announces the next stage in its exclusive men’s David Gandy for Autograph collection - Swimwear. Following the global success of the David Gandy for Autograph underwear debut last year, the eight piece swimwear collection, designed and modelled by the world’s only male supermodel David Gandy, is set to launch online and in over 100 stores across the UK and internationally this summer at the beginning of June 2015.
David Gandy says: “The underwear collection has been really well received so launching swimwear this summer seemed like the next natural step. The shorter short and lower rise shape that we introduced for underwear has become very popular so I’ve introduced this for swimwear too and have created a collection that can be worn in the pool or as casualwear throughout summer."
"I was inspired by images of Hollywood stars wearing beautifully made swimwear in the 60s, and by my love of tailoring which I’ve incorporated in the detail by including the use of side adjusters, contrasting buttons and also the hounds-tooth print which has become a signature of the range. I’ve enjoyed putting the collection together and I’m excited to be able to offer a more premium range of swimwear at high street prices."
Scott Fyfe, Director of Menswear, Marks & Spencer, says: “After the success of the David Gandy for Autograph underwear and loungewear collection, it made sense to expand the collection into swimwear. David is extremely knowledgeable about style, and working with our swimwear experts he has created our most premium swimwear collection yet. He’s designed an exclusive new fit that’s more tailored than our current range, in a spectrum of eight colours, he’s incorporated extra design finishes and innovative fabrics creating a really stand out range that I think our customers will love”.
David Gandy has worked closely with M&S swimwear experts to develop a collection of eight swim shorts in navy, light blue, cobalt blue, marine, orange, red, black and hounds-tooth, all in a new exclusive slim fit shape, with a lower rise and shorter short. Bright colour and pattern are particularly popular swimwear styles at M&S, so David was keen to include a new bold colour palette, as well as his signature hounds-tooth print. David has included his love of tailoring in details such as side adjusters, contrasting buttons and discreet prints on the inside of the button fly.
This is the first time M&S has launched a swimwear range by waist size offering sizes from 28” to 40” for a more accurate fit, usually only found on tailoring. The swim shorts are made with innovative Quick Dry technology to speed drying time, as well as being sold with a drawstring water resistant bag. David Gandy for Autograph swimwear offers the most premium swimwear styles to date at M&S menswear, and all at just £25.
Commentscomments powered by Disqus