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CONVERSE + URBAN OUTFITTERS ‘MADE BY YOU’
EXCLUSIVE T-SHIRT COLLECTION FEATURING CHUCK ALL STAR PORTRAITS
This week Converse Inc. announces an exclusive range of T-shirts featuring four of the iconic sneaker portraits from the Global ‘Made by You’ campaign, available exclusively at Urban Outfitters only. The printed t-shirts will retail at £30 and will be available in over 20 stores nationwide, and also available UrbanOutfitters.com
The one-off range comes off the back of the success of the Global campaign, ‘Made by You’. It is a landmark brand campaign celebrating fans of the brand who have been expressing themselves and their creativity in Chuck Taylor All Stars for nearly 100 years.
For the Spring 2015 campaign, Converse scoured the globe to collect beloved and distinctly personal Chuck Taylor All Star sneakers, each of which tells a story of transformation from blank canvas to self-portrait of the owner. Urban Outfitters were inspired by the campaign and wanted to translate the message onto a product that their customers could take home. Converse is one of Urban Outfitters’ leading brands, so the collaboration gives the store the opportunity to offer their customers exclusive Converse apparel.