MAURICE LACROIX + FC BARCELONA WATCHES
FANS! YOUR TIME IS NOW
Maurice Lacroix, the official watch partner of FC Barcelona, recently revealed an impressive collection of 24 unique pieces designed individually by each player of the prestigious football club. Today, the luxury watch brand from Saignelégier (Switzerland) goes one step further and proposes the same “money can’t buy” experience of designing a bespoke piece of luxury to all watch lovers and FC Barcelona fans.
If you have ever dreamt of owning a unique watch, Maurice Lacroix offers you the possibility to make this dream come true. You just need to design it, share it and win it.
Just Like The Players!
The 24 unique player’s watches will remain “signature pieces” forever, just as unique as the players who designed them. Each one with its style, personality and creative touch. Doing something different, engaging with a luxury brand and designing a timepiece exactly to your image is something that even the best footballers in the world truly enjoyed. Now just like the players, YOUR TIME IS NOW to demonstrate your creative skills and become the owner of a completely unique watch.
Maurice Lacroix and FC Barcelona have developed a very close collaboration and already successfully revealed several creative campaigns. So when all the players were given a chance to demonstrate their creative skills off the pitch, the opportunity was too good to miss. Each member of the team eagerly took on the challenge and 24 one-to-one design sessions were organized in a custom-made Maurice Lacroix design studio specially installed within the FC Barcelona facilities.
A Design Experience
Never before had any luxury watchmaker created such a unique collection of timepieces. In order to enable superstar players of the likes of Messi, Neymar, Suarez, Iniesta, Piqué, Rakitic and Busquets to dive into the real Maurice Lacroix creative universe. A vast array of material samples, dials, straps, hand-sketches and movements were presented and discussed with each one of the players.
The unique Powerlite material was a popular choice. Indeed, this high-tech alloy, which is three times harder than and twice as light as stainless steel, can also be coloured within the mass through a special anodisation technique. On top of the many colour options available, players could also choose between a mat and polished finishing for the case as well as engrave a name or special message on its flanks. Last but not least, the design experience was made all the more fun and engaging thanks to a special application enabling the players to make many tests and get real-time previews of their creations.