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Antony Morato Autumn/Winter 2015

So after following Antony Morato’s journey across popular European cities of Barcelona, London, Lisbon, Marseilles and Naples their next Autumn/Winter 15 Places campaign has gone further overseas to New York. Antony Morato wants to tackle the lifestyle of an everyday man who is on the run, in need of an adventure and most importantly always in style. Their next video is in the city that never sleeps, which is the perfect backdrop to display the collection along with the comparison of New York’s diversity.

Deriving from Naples in 2007, Antony Morato has come along way with their new Places campaign. The brand's clothing is distributed in 3,200 multi-brand stores over 65 countries around the world and it is sold in 60 mono-brand stores located in various locations in Europe, Asia and South America.

This season Morato has chosen unusual backgrounds with beautiful black and white images shot by Toni Thorimbert. The idea was for them to stay away from the typical ‘postcard’ locations and visit unusual sites from the Roosevelt Memorial in Brooklyn to Coney Island’s carnival site passing by the Rivington Hotel in Manhattan’s Lower East Side. This is in reflection of how Antony Morato man strives to be different and chooses to not follow the crowd. Each season always reflects a youthful attitude for men who want to feel young but at the same time look smart - Antony Morato has the perfect balance between the two. The key pieces are black denims with zip detailing and blue washed demin with belt chains.

Continental jackets in bomber styles with herringbone puffer detailing for a modern twist, or for the smarter side they have slim fitting blazers in navy and grey shades in melange and viscose. Each season the shirts are also a strong point with a range or tuxedo and dress shirt with mandarin collars and leather cuff trimmings. For the casual youthful feel they have a range of hooded sweaters with unusal zip detailing and crew necks with mesh features giving an everyday street style vibe.

Lastly, for adding colour to your outfit they have sneakers and slip ons in red (if you want to be bold) and in muted greys, blacks and white (for a sleeker look). To combine their latest collection with the Places campaign in New York, the buildings’ of choice all had geometric lines and shapes to reflect the latest collection for a masculine, sleek and modern style.


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