BJÖRN BORG IS TRAINING FOR MARS
SPRING/SUMMER 2016 SHOW IN TRIBUTE TO MARS ONE
For Bjorn Borg, space is the limit when the brand set out to top last year’s celebrated show during Fashion Week in Stockholm. With the brand’s Head Designer James Lee at the helm, expectations were high as Bjorn Borg literally created an out-of-this-world experience to showcase its first collection since the company redirected its business focus to sportswear.
"The SS16 show is inspired by the concept of breaking new frontiers for the love of mankind. Mars One epitomises this idea and our show is a tribute to the bravery and faith these pioneers show by venturing to the unknown for the sake of evolution and innovation. The journey sets the scene for the show featuring our fashion sportswear collection that is perfectly fit for the ultimate challenge – training for Mars!" - James Lee, Head of Design at Bjo¨rn Borg.
Spring/Summer 2016 takes the brand’s sports fashion expression to new heights. The show featured all product groups entailing sportswear, swimwear, underwear, shoes and accessories with an emphasis on the sport range.
In 2027, a human settlement on Mars will be initiated with the four first volunteering astronauts. Mars One is the space project offering 100 people the chance to move to our neighbouring planet Mars. Inspired by nomads of bygone and future generations, the Bjorn Borg SS16 show at Fashion Week in Stockholm was a tribute to this ground-breaking space mission and to the concept of the ultimate challenge: Training for Mars.
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