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INTRODUCING #SUPERDRYSNOW COLLECTION
SUPERDRY TAKES ITS FEARLESS STYLE TO NEW HEIGHTS WITH LATEST SNOW COLLECTION
It’s exciting times for Superdry right now. Just after we’ve got over the epic Idris Elba collection we’re now graced with a new snow range just in time for ski season. The winter collection features everything from après-ski jackets and durable full tech outerwear - something for all abilities. With such quality and striking glacier-cool colours it’s difficult to believe that this is just their second season snow collection.
Stand out products include the Ultimate Snow Pants and matching Wind Bombers, and keen skiers and snowboarders will appreciate the impeccable attention to detail and max-performance fabrics in the Full Tech range. The muted palette of denim-inspired fabric, grey-marl and black supports vibrant injections of colour within this thrill seeker range. Another team favourite is the Ultimate Snow Service Jacket with Superdry’s iconic camo print; featuring burst of the label’s signature orange colour. We’re heading out to Morzine in France later this month to put a few of these items to the test (follow our journey on Instagram) - we're very excited but it's been 10 years since were last on the slopes.
For the more casual of skiers who like to ski from one mountain pub to another, the Semi-Tech Elements range is for you. It features high-visibilty branding, detachable layers and snap tabs. Taking key details from The Wind Cheater (Superdry’s best seller), the lead in this range is the Mountain Marker Jacket – ideal for when the sun goes down and temperatures drop.
Finally, the Après range is suited for those laid-back days when an ice-cold beer is in order. Inspired by the brand’s classic cuts and unique details, the double-zip Chevron Fuji Jacket brings stylish old-school appeal to après-ski. If a hot toddy, mulled wine or simply a beer in a chalet next to a log burning fire is more your thing , then opt for the cosy Mountain Master Everest Hooded Down Jacket.
Combining performance with style, the latest Superdry Snow Collection is the ultimate winter look, ensuring boarders, skiers and powder hounds get noticed even in a whiteout. Available online and from selected Superdry stores now. Be sure to check out the video below where Superdry collaborated with professional skier and base jumper Matthias Giraud to create a brand video promoting this second season Snow Collection at the colossal snow-covered mountains of Chile for the ultimate adrenalin rush.