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K-SWISS '50 LOVE' ANNIVERSARY EDITION

CELEBRATING 50 YEARS OF HERITAGE AMERICAN TENNIS

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K Swiss 50 Love Anniversary Edition

The sport of Tennis owes a huge debt to the Americans. After all, where would tennis be in the early 80s without McEnroe throwing his weight around Wimbledon like a petulant chav. Agassi and his hair plugs. The grace and elegance of Venus Williams paired with her powerhouse sister Serena with a faster serve than most of the men. They have certainly given us some wonderful memories over the years. I can even remember having a mad crush on Chris Evert before Gabriela Sabatini came along with her sweaty see through sports polos.

This week K-Swiss celebrates 50 Years of Heritage American Tennis with a limited edition anniversary collection. The collection consists of seven classic styles from the archive, updated with modern technologies and premium materials – starting with the Classic ‘66 K-Swiss’ first court style and only shoe to be produced in the first 20 years of the brand’s 50 year history. This American leather tennis shoe made its debut at Wimbledon and 50 years later is still a style staple both on and off the court. The Classic '66 is limited to 1,966 pairs and will run alongside the Si-18 International OF, Surf ‘n turf OG, Lozan III, The Classic VN, Irvine OG and Hoke. Each shoe is composed from light breathable uppers and durable vulcanized sole that will give you a confident step on and off the court.

50 Love is not only a great name for a mature escort agency, but the anniversary campaign that honours K-Swiss’ past as the first American all-leather court shoe whilst celebrating the brand’s future; working alongside the next generation of entrepreneurs and innovators. During its history, K-Swiss has represented innovation, quality, performance and style. Prices start from £55 via Hanon, Oi Palloi, Size?, Black Rainbow, Voo Store and TGWO – amongst others.

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