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Introducing Niven & Joshua Grooming

I was staying at the NoMo SoHo Hotel in New York, and in the bathroom they had a superb set of toiletries that I'd never heard of before. When I got back to the UK I looked up the company and had to get a return flight almost immediately to meet with Matthew Malin who owns the brand in question; Malin+Goetz. I HAD to have that brand on my website." - Co-founder of Niven & Joshua, Chris Beastall

Chris told me that story when we shared a flight over to Edinburgh and I was genuinely impressed by his fervent passion to find the best brands for his grooming site, Niven & Joshua. Like the advert says, only the best for the captain’s table. Niven & Joshua provides an online experience offering expert products, advice and a commitment to high levels of customer service, catering for any man's needs. Here are a few highlights from their website.


The brand from New York pride themselves on having no weaknesses, incredible formulations and handsome branding. Since its inception in 2004, Malin+Goetz, created by Matthew Malin and Andrew Goetz have modernised traditional apothecary concepts and simplified complicated skincare regimens. The brand Co-founder Matthew Malin who suffers from rosacea, eczema, seborrhoea, fragrance allergies and dry skin lead Malin+Goetz along a path of forming a range of products which are suitable not just for sensitive skin, but for every other skin type too. Highlights from the range include the Vitamin E Face Moisturiser for £37. Great for all skin types including sensitive with natural fragrance and colour, helping avoid any unnecessary irritation.



The Baxter of California story began in 1965 when unable to find a suitable moisturiser for men, Baxter Finley decided to create his own... their now celebrated 'Super Shape' moisturiser - just like that movie Weird Science when two teenage frat boys couldn't find a date so made Kelly LeBrock on their computer. With the success of Super Shape, the Baxter of California range expanded to include more men's skincare products including Under Eye Concentrate for Men, Skin Toner for Men, Enriched Night Cream for Men, a soothing shaving cream and a vitamin-enriched soap. Try the Travel Kit for just £50 as an introduction to the brand.

Baxter of California
Baxter of California


Lastly, let’s go old school with one of our own, Geo F Trumper. The Geo F Trumper story began in 1875 at No. 9 Curzon Street in Mayfair. It was there that Mr George F Trumper created the mahogany imbued Barber Shop that would be lauded throughout the next century and for many years to come. Globally recognised as the finest traditional gentlemen's barber in London, Geo F Trumper integrates seamlessly with the Niven & Joshua philosophy; to bring you the most effective grooming products for men.

GEO F Trumper
GEO F Trumper

TIP: Display a diverse range of effective shaving and grooming products enhanced with exotic scents such as Sandalwood and Extract of West Indian Limes on your bathroom shelf to make your guests believe you're a globe trotter, travel journalist, or my particular go-to; international spy.


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