5 BRANDS TO WATCH FROM JACKET REQUIRED 2016
OUR FAVOURITES FROM THE LONDON-BASED PREMIUM MENSWEAR TRADESHOW
Once again the prestigious Jacket Required premium menswear show hosted an inspiring, carefully edited international line-up of contemporary casualwear across apparel, footwear, accessories and lifestyle over two floors at The Old Truman Brewery, London. We have whittled down some of our favourites from all the runners and riders.
The Impossible Project
Time to grow those sideburns, roll out those flare trousers and prop yourself against an E-Type Jag because the Polaroid is back! When Polaroid announced the end of instant film in 2008, Impossible swooped in with a rescue package to salvage the last remaining factory, days before it closed down. The machines had been dismantled, there were no formulas to follow and the supply chain had already been destroyed. So it was back to the drawing board. Smash/cut eight years later, they have resurrected the brand and now make film in both colour and black and white, for Polaroid 600-type, SX-70 and Image/Spectra cameras, as well as large format 8x10 film. They also refurbish classic Polaroid cameras so they’re as good as new, and have introduced their own new range of Impossible cameras.
You want to save the world and look cool doing it? Then Monkey Genes it is. Monkee Genes was born in 2006 after Phil Wildbore, Owner and designer of Monkee Genes became disillusioned with the denim market. He ventured out to offer something fresh vibrant and youthful. They have organic jeans from Indonesia, ethically produced jeans from Turkey and grassroots jeans made in England. They also had a lad on the stand that could do backflips, nice USP.
Italian denim and smart casualwear with an authentic and contemporary style. The best pair of denim I own are my Replay Hyperflex. You can honestly clock up 20k walking around London in a day and you won't feel the drag of heavy denim. With some cool elastane properties woven into the fabric, it was good to see these guys and geek out about denim with the cute sales rep.
I have an unwavering affinity for a good leather jacket. Unfortunately that feeling is not reciprocated because I look positively ridiculous in one. However, the James Grose collection looked positively stunning. These authentic motorcycle leather jackets are all produced in the UK and the brand even managed to get a motorbike in the exhibition, or was it a Harley? Or a chopper? You see why I should never be allowed to wear a leather jacket...
The last eye catching brand at Jacket Required comes from Lee Jeans. Famed for having delivered numerous innovations to the denim world, Lee created the first overalls in 1911, invented the zipper-fly jeans, as well as the first ever slim denim jacket. I like the new range of check lumberjack shirts, I already own a pair of Lee Jeans slim tapered. They're comfy, durable, evenly priced, a traditional slice of Americana.