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RIVER ISLAND LAUNCH RI ACTIVE FOR MEN

FUSING PREMIUM SPORTS FABRICS WITH CONTEMPORARY DESIGN AND REAL PERFORMANCE

Written by in New Collections on the / River Island Launch RI Active for Men

River Island Launch RI Active for Men

River Island is proud to present RI Active for men, fashion-forward training apparel for the modern fitness enthusiast. This 14-piece collection of tops, bottoms and outerwear effortlessly fuses premium sports fabrics with contemporary design and real performance features.

Technical garment construction features throughout the collection, seamless sweaters, zip-front hoodies and block panelled sweat-shorts allow for maximum comfort and stretch. The windbreaker jacket assembled with breathable mesh lining and showerproof outer shell is both stylish and hardy for outdoor pursuits.

For high intensity training the digitally printed vests and t-shirts utilise performance microfiber fabric that keeps the body cool during workouts. Technical sports hardware in bursts of acid yellow and electric blue punctuate a masculine colour palette of mid-greys, black and white. A range of functional features include sealed zippers and headphone eyelets, specially designed phone/music player pockets securely conceal valuables.

River Island has enlisted corrective exercise coach and fitness personality Roger Frampton as the face of the campaign. Through a variety of whole-body workouts, he effortlessly showcases the versatility of the RI Active range. Frampton will also support the launch of the collection in the New Year with a series of guest appearances on the retailer's online channels and social media. RI Active will be available in selected River Island stores and online from mid-December with prices ranging from £15 - £40.

“RI Active was born out of a growing market demand for slick hardworking training gear. Today the average male consumer doesn’t just care about appearance; it’s about fitness and wellbeing too. We wanted to offer a collection that was both stylish and functional, combining technical features and performance materials with our house design style to offer a solid range that ticks all the boxes. Whether you’re looking for stylish athleisure separates or a new gym uniform, RI Active has you covered”. - Nick Tahir, Head of Menswear Buying.

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