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Luke Launch SS17 Collections

Since its humble beginnings in the West Midlands, Luke has established itself as a leading contemporary UK menswear brand. Now in its 15th year, Luke 1977 is still independently owned and has continually evolved, creating four seasonal collections across their mainline offering and ‘Luke Sport’ range. Recognised for their sport utility designs, styling is detailed yet practical; Luke is a true lifestyle offering. Luke Roper is the founder and Creative Director of the brand and all of their brand extensions, designing all the components for the modern lad, a gentleman, a working class hero and a bit of a rogue.

Considered, refined and understated sets the tone for the SS17 mainline range. The collection is built on the foundations of their staple pieces in the form of shirting, classic tees and polos; diverse product range, embracing all occasions. These, combined with statement jackets and bombers make up for a sophisticated feel, which is reflected even through their tracksuits. The footwear line has also expanded with a cleaner, dressed up feel combined with a range of smart technical shoes.

Prominent detailing on sweats such as rose gold zips and soft quilted fabrics contribute to the clean overall finish. Luke Denim has an offering of clean silhouettes in a range of cuts, from the super skinny Rui and Vacuum to the more relaxed Eddie fit, with a variation of washes running throughout the collection. True to the ethos is the unique styling and finish with added tape detailing and feature rivets and buttons while retaining Luke’s quirky fun element of hiding words of wisdom in the garments.

This season Luke Sport has gone back in time to take inspirations from early 1990’s classic sportswear heritage. Combined with influences from Luke Roper's own life experiences and the local area where he grew up, the range is bathed in nostalgia and bold branding.

Technical tracksuits and jackets and the brand’s signature strip of gold, red and green, creates a stylised, luxury feel throughout. The sport-lux feel makes the collection desirable, yet its technical attributes enable you to look good with confidence. The sport line gives a nod back to the time when brands were everything, the only thing, and people wore them with pride and as an identity.

Stand out colours of lux sand and lux coral feature through polos, tracksuits and outerwear. Tracksuits are clean, with a slim silhouette formed by sweat tops and hoodies, while joggers and shorts are tapered. The entire range is effortlessly sleek whilst retaining an urban stance. Caps and trainers complete the range with classic lightweight cotton jersey and woven runners in new technical fabrications and colours.

A key thread running through the entire range is Luke’s signature ‘TECHUNIQUE’. By exploring new ideas and pioneering new techniques the brand brings exciting, fresh fabrics to the collections that are designed for living life on the edge. These include Tech Perf Jersey, Lamination Bond, metallic finish nylon, Techneopique and Fleece Backed Nylon.


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