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PUTTING THE ‘FRENCH’ BACK INTO FRENCH CONNECTION

RECEIVE 20% OFF AT THE MEN’S AW17 STORE EVENTS

Written by in News on the / Putting the ‘French’ Back into French Connection

Putting the ‘French’ Back into French Connection

French Connection’s autumn/winter 2017 collection takes inspiration from 1940’s Saint-Germain Des-Pres; the golden era of Existentialism. Famous haunts like the Tabou Club, Café de Flore and the Ecole des Beaux-Arts all play part, along with prominent artists and writers from the era who adopted the post-war French sartorial slovenliness, a look that moved away from smart dressing to more comfortable, oversized and practical attire. Putting the ‘French’ back into French Connection, the brand has taken an unexpected twist with its famous slogan designs. T-shirts and sweatshirts emblazoned with French slogans of love and pleasantries; Comme Ci, Comme Ca translates to Like This, Like That. Say Hello with the Salut sweatshirt and How’s It Going with the Ca Va white T-shirt.

Featuring the familiar French Breton stripe, the Merci T-shirt is an oversized fit playing homage to rebellion against the pre-war formal uniform with its longer length hem. The winking eye design is a nod to Jean Cocteau, one of the most influential creative figures of the era, who’s iconic sketches are synonymous with the Parisian avant garde collective after the 1st World War. Finally, the Connexion Francais T-shirt is a nod to French Connection’s very own heritage, being the year the brand was first established. Au Revoir!

Men’s AW17 Store Events 

Say bonjour to the new season men’s French Connection collection and join them on Saturday 30th September in selected stores to receive an exclusive 20% off menswear. Enjoy complimentary drinks and the chance to win a £500 shopping spree at the following stores: Long Acre, Kings Road, Brighton, Canary Wharf, Dublin, Islington, Leeds, Meadowhall and Newcastle.

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