STEP INSIDE THE L’ESTRANGE APARTMENT LONDON
REIMAGINING CLASSIC MENSWEAR PIECES FOR A MODERN WAY OF LIFE
Photography by Tom Griffiths
L’Estrange is a direct to consumer lifestyle brand on a journey to simplify and elevate the male wardrobe, reimagining classic menswear pieces for a modern way of life. Will & Tom started the project together over the course of a few years with a project called The Hood - refining and adding tailoring to the typical hoodie allowing it to be worn in smarter settings. After selling over 4,000, they decided to apply the same ideology to the rest of the men’s wardrobe, creating a clothing system for a 24/7 lifestyle. Having started as an online enterprise, the next project was to take L’Estrange Offline. Global stockist have included colette, Shop at Bluebird, Saks, Isetan and Boutique 1.
32 Berwick Street, Soho
Menswear lifestyle brand L’Estrange London opened their design-focused store on Berwick Street recently. 'The L’Estrange Apartment' brings their studio to Soho and creates a home from home for you to discover the brand’s key pieces and a selection of their favourite interior brands. L’Estrange strive to simplify your wardrobe and elevate your style, allowing you to focus on achieving more each day. The brand constantly updates and innovates their products, whilst steering away from traditional fashion seasons.
Their key projects include high-quality T-shirts, sweats, shirts, trousers and their signature Hood - alongside in-store exclusives and previews of the L’Estrange Concepts - more experimental pieces in development. The L’Estrange Apartment offers services such as the ‘12-minute wardrobe’ where they can kit you out and tailor any alterations within 12 minutes, sending your products to you via same-day delivery free of charge. Premium menswear sits alongside carefully curated collections from similar minded brands who all share the mission to simplify our lifestyles e.g. Danish furniture brand Menu want to "make the world better, less complicated, a little bit nicer to wake up to”. They've introduced furniture that fuses high quality design with a crisp Scandinavian aesthetic which certainly makes this store a place where you'll want to hang out in.
Another brand, Patch, delivers urban gardens direct to time-poor Londoners, simplifying the usual hassle of plant-searching. Nest sell beautiful, iconic, authentic, future-proof furniture; "We don't do fashionable, we do forever fabulous". Finally, Yuyu is considered to be the first sustainable brand to offer luxury home goods at honest prices without a single compromise on quality. Head in store, grab a beer from Hackney’s Crate Brewery, a coffee with beans from Assembly Roastery or tea from Tiosk and allow L’Estrange to bring the wardrobe to you.