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Seven Dials to Create Magical Christmas Light Switch On

On Thursday 15th November, Seven Dials invites shoppers to celebrate the beginning of the Christmas season with a festive light switch-on and shopping event including live music from the impressive 16-piece EP Orchestra, free wreath making workshops, Seven Dials curling rink, alfresco Christmas cocktail bar, and a host of exclusive brand experiences and discounts. The switch on moment will take place around the iconic Seven Dials monument at 6:30pm, with contemporary renditions of Christmas classics and chart hits from EP Orchestra, a select cast of London's finest classical musicians incorporating a modern twist with a dynamic string section, percussion, electric guitars, keyboard, horns and more.

Guests can also try their hand at everyone’s new favourite winter sport (curling) with a special pavement-side rink on Neal Street – London’s only one - in addition to a host of free experiences; including free wreath making on Earlham Street, a free Taxi Photo Booth as well as eco-friendly glitter make-overs both on Monmouth Street. In aid of charity partner Covent Garden Dragon Hall Trust, there will be a Christmas-themed tombola with chances to win fantastic prizes from a host of Seven Dials brands. Shoppers can enjoy exclusive 20% discounts, promotions, activations and limited-edition menus from more than 80 brands and restaurants including; Kiehl’s, Duke + Dexter, Farah, Diesel, Benefit, Neal’s Yard Remedies, Wildwood Kitchen, Boki, Tredwells, Hotel Chocolat, Knomo, Tatty Devine, Boki, Hawksmoor and The Escapologist.

The Seven Dials shopping event is free, to register for a ticket visit SevenDials.co.uk. Ticket holders can enjoy a free drink, the ‘Monmouth Fizz’ at Monmouth Kitchen’s pop-up bar on Earlham Street to toast the new festive lights and start the Christmas season. CREOATE, a collective of London’s best female independent makers, creators, workshops and creative experiences, have recently opened an immersive concept space on Neal Street, offering a full calendar of creative workshops and new product launches throughout the festive period. 

Why not try your hand at Christmas crafts from creating a Demijohn Terrarium to mindfulness and drawing sessions with mulled wine? Seven Dials, the seven interconnecting streets that nestle between Covent Garden and Soho, is the perfect location for Christmas shopping; with quality British brands, high profile international labels, one-off flagship boutiques, beauty and grooming salons and a wealth of individual award-winning restaurants, there really is something to tick off everyone’s Christmas list in this unique London village.


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