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DANIEL RYNNE X DEBENHAMS AW18

A LIMITED-EDITION RANGE OFFERING THE PERFECT BALANCE OF CUTTING-EDGE STREET STYLE AND AFFORDABLE LUXURY

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Daniel Rynne x Debenhams AW18

Debenhams is proud to introduce ‘pop-up’ designer Daniel Rynne to its menswear portfolio for Autumn/Winter 2018, demonstrating the brand’s continued support for design talent. Rynne, winner of the Menswear Award at Graduate Fashion Week 2017, has worked an internship with the department store’s menswear design team for the past year and has successfully translated his graduate collection into a commercial line for Debenhams. Launching for AW18, Rynne presents a contemporary take on classic menswear silhouettes; creating a limited-edition range that offers the perfect balance of cutting-edge street style and affordable luxury.

Key pieces include a deconstructed parka with an integral gilet, wide-fit tapered chinos, band collar shirts and baker boy caps. The range combines utilitarian fabrics in neutral sand and khaki tones with meticulous attention to detail seen through the use of fastenings, garment washes, reversed fabric bases and coated hand-dyed fabrics to give a modern twist on the traditional workwear inspired garments.

A collaboration with traditional British shoemaker brand Loake sees Rynne’s handwriting carried through to footwear with mismatch panelled leather brogues and boots. Originally from Salisbury, Wiltshire, Rynne studied Fashion at The Arts University, Bournemouth. His graduate collection, inspired by Dorothea Lange and her imagery of the great depression in 1930s rural America, saw Rynne reimagine authentic menswear silhouettes into a contemporary catwalk collection. Having interpreted his graduate collection for a commercial audience, Rynne’s collaboration with Debenhams provides a unique menswear offering, available now in 5 UK stores and online at Debenhams.com.

Debenhams Fashion and Home Managing Director, Steven Cook says, “Debenhams has a rich heritage of supporting and working with designers and we are delighted to extend this to emerging and grass roots design talent. Through creating these new collections, we are offering our customers something that is genuinely exciting and new from names that they may not normally come across. At the same time, we are taking the talent on a journey to build their profile to a mass customer as well as walking through the process of how to create collections for a high street market.” 

On collaborating with Debenhams Daniel Rynne says, “I am beyond thrilled to have worked on a collection that is so integral to my original graduation show. I have learnt an enormous amount from the process and to have a range in a high street store bearing my name, considering I just graduated last summer is amazing.”

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