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INTRODUCING SUPERDRYSPORT SS19
TASTEFULLY AND PRACTICALLY BLURRING THE BOUNDARIES BETWEEN SPORTSWEAR AND CASUALWEAR
The latest drop from SuperdrySport has got us in the mood for hitting it hard at the gym for once. If you’re like us, the new year’s fitness bug only got you so far. But giving it 100% is actually required to see those results, rather than strolling around in an old band T-shirt and dull joggers that chafe, whilst listening to podcasts and not breaking into a sweat, and then consuming more calories than you burnt off with a post-workout protein cacao flapjack.
Thanks to the diverse sports talent seen in the Spring/Summer 2019 SuperdrySport campaign video below, we now have all the motivation we need this week and we think you should join us. We’re talking dripping with sweat and feeling slightly sick; you’ll feel great afterwards, trust us. This campaign video features Revée Walcott-Nolan who is set to cement herself as one of Britain's best 800/1500m athletes. Kirra Jones the Australian netball player, the Parisian basketball player Solanne Marechaux and Stefano who is a Kobox personal trainer.
For SS19 the SuperdrySport range focuses on the finer details and product technicalities whilst continuing the brand’s celebration of self-expression and empowerment. Innovation has been tastefully combined with style to bring sportswear to those that primarily train indoors, whether that’s your high-intensity fitness class, spinning, circuits training, 5k on the treadmill, 5-a-side football or a more mind cleansing yoga class.
Colour blocking, and bold splice logos underpin the menswear range. A palette of strong red, navy, white and grey colourways is forefront with a dose of mono camo across hero items such as the Gym Tech Stretch Jogger and Ziphood, made with thermal properties to ensure ultimate comfort. The collection also features retro styling that is modernised with tape and mesh detailing for increased comfort, so you can wear it all day long as well as at the gym.
The Active Sport range for both men and women is a merger of both indoor and outdoor training gear, giving medium-impact support using lightweight and stretch materials to keep wearers both comfortable and cool. The men’s tank tops in shades of olive and light grey are balanced with fluro orange cagoules, all with high visibility reflective detailing, perfect for those evening street joggers. Zonal moisture wick T-shirts have been updated with ombre gradient shades. High impact training never looked so good with Superdry’s technical performance wear.
This range is both functional and stylish, incorporating lightweight, seamless compression fabrics detailed with subtle reflective panels. Waterproof and wind resistant components mean whatever the weather conditions, these threads will help you conquer your fitness goals, no matter how big they are. Bringing a stand-out collection designed to take athleisure to a new level, SuperdrySport's SS19 drop tastefully and practically blurs the boundaries between sportswear and casualwear.