Written by Menswear Style in Stockists on the 27th November 2019

For our Christmas Gift guide partnership with the relatively new ICON Outlet, we headed to the iconic London O2. This stylish shopping destination boasts an impressive 60 premium fashion and lifestyle brands with up to 70% off retail prices. Since first opening in October 2018, it has welcomed a range of retailers that are complemented by the offering of The O2, the world’s number one entertainment venue, seamlessly integrating retail with music and leisure. And of course, we were particular impressed with the menswear offering, with brands such as Brooks Brothers, GANT, Hackett, Ted Baker and Tommy Hilfiger to name a few. With the busy shopper in mind, ICON Outlet offers a range of services including free home delivery, free bag drop (very useful if you’re attending a concert), free parking and late-night shopping on Thursday, Friday and Saturday. 

ICON Outlet is also just 15-minutes from central London and served by the Jubilee Line, Thames Clippers and the Emirates Air Line, so you have no excuse to not pay a visit. As the Christmas season is upon us, now is especially a great time to visit if you’re in the festive mood. ICON Outlet’s Christmas offering includes a stunning festive flower wall for capturing the perfect Instagram selfie, a gift card vending machine, breath-taking Christmas lights, and free Christmas gift wrapping. Oh, and don’t forget to treat yourself to a proper coffee from Gentleman Baristas too! To give you a helping hand we recently took a trip ourselves and spent the day looking through all their menswear stores in search for the most stylish deals which caught our eye.

Lead + Ball Baker Boy Cap (£35)  

Born in East London's beloved Broadway Market, Lead + Ball now have locations in the capital's most prestigious locales. Stocking umbrellas, eyewear, clothing and accessories from the finest makers Europe has to offer, Lead + Ball combines and complements these to create a peerless, urban aesthetic. Whilst browsing through the many interesting brand’s they stock we were gobsmacked to see a baker boy cap by the Great British Hat Maker Christy’s for just £35. Any Peaky Blinders fan will be more than happy to receive this as a gift on Christmas Day, we’re sure.

Jack Wills Jumper (£55) 

Jack Wills is known for heritage-inspired classics with a contemporary twist and is proud to fly the flag for Britain around the world. Authenticity, honesty and irreverence are just three of the qualities woven into the ‘Fabric of Jack’ and this company ethos has stood fast for 17 years. We came across a quirky fair isle design jumper reduced from £74.95 to £55 which will serve you all winter season through to Spring. It can be regarded a ‘Christmas Jumper’ but won’t limit you to wearing it for just 2 weeks of the year.

Hackett Tweed Jacket (£85)  

Hackett is the home of Essential British Kit, and the brand prides themselves on having their own point of view on menswear, based on authentic British style, but with a distinctive take to keep things fresh. We came across a beautiful Tweed blazer jacket which is perfect for this time of year as it will keep you warm and dry in a drizzle. We think every man should own a Tweed number like this and you won’t go wrong with Hackett.

GANT Rubber Boot (£59) 

GANT is a company driven by the simple idea to never stop learning. It’s a belief that has guided them since 1949 when Bernard Gantmacher founded a shirt making company in the college town of New Haven, Connecticut. At this time of year, it is a good idea to invest in a pair of boots or wellies, and this smart design is an amalgamation of the two. These rubber boots with front zip and chunky white soul are a great find.

Brooks Brothers Cap (£35)  

In 1818 Henry Sands Brooks founded Brooks Brothers, the first ready-to-wear fashion emporium in America. Since then, they’ve become an institution that has shaped the American style of dress through fashion innovation, fine quality, personal service, and exceptional value. For those who like to wear the traditional baseball cap design of headwear, you’ll be pleased to know that its not just for the summer. This one is simple, smart and is made out of wool for added warmth. Dare we say you could even wear this with a suit and trainers combo!? Yes.

Joseph Cheaney & Sons Shoes (£245) 

Joseph Cheaney & Sons have been making traditional English shoes in the same small market town of Desborough in the heart of the Northamptonshire countryside since 1886. They are an independent family-owned English company, fully committed to handcrafting their footwear entirely in their factory, from the cutting out of the leather through to the final polishing. After chatting to the friendly cobbler who was quick to offer his expert advice and explain that the display shoes have had their toes polished which can be left off if preferred, we spied this beautiful hiking shoe in suede reduced from £365 to £245. Admittedly, this is at the higher end of gift buying, but look at them!

G-Star Jeans (2 for £95) 

G Star RAW is a Dutch clothing company, founded by Jos van Tilburg in Amsterdam in 1989. From the beginning, they focused on denim clothing, and marketed to an original, urban scene. Raw, untreated denim is now what G Star RAW is best known for. Producing jeans and other denim products in their most natural form, unwashed and ready to be individually sculpted to each wearer. When you visit this store, head to the wall of jeans and pick up two of your favourites for just £95 and you’ll seek comfort in knowing they’ll last you a lifetime.

Ted Baker Backpack (£149)  

Since launching as a shirt specialist in Glasgow in 1988, Ted Baker has quickly become one of the UK's leading fashion retailers. With quality, attention to detail and a quirky sense of humour at its core, they've earned its reputation as 'No Ordinary Designer Label' and now offer a wide range of collections including menswear, womenswear, accessories, fragrances, eyewear and more. Standing proud near the entrance was this beautiful leather backpack that will serve as a great ‘back to work’ after the festive holidays companion.

Asics Trainers (£33.75) 

ASICS, an acronym derived from the Latin phrase: Anima Sana In Corpore Sano - A sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is Intended to create the best product. These trainers aren’t for running, which admittedly is probably why most people visit this store, but they’ll look after your feet for everyday wear. We particularly enjoy the perfect level of bright fun colours, and at £33.75 they’re an unmissable bargain.

For this Christmas Gift Guide shopping feature we headed to the O2 Arena Designer Outlet at North Greenwich known as ICON Outlet.