INNOVATIVE MENSWEAR BRAND BAMIGO ENTERS UK MARKET
A brand that makes clothes from grass fibres believes British men will love its products. Bamigo, a pioneer in the Netherlands of sustainable fashion with its burgeoning collection of T-shirts, underwear, and socks, has now launched in the UK. Its entire range is crafted by hand using bamboo. As most people have, perhaps you’ve always thought that bamboo is a type of wood. While bamboo may be hard and have impressive strength, it’s important to remember that it’s a species of grass. Like any plant, bamboo has roots. Unlike other plants, however, the bamboo stem has a characteristic round shape and hollow structure.
Most of the clothes we wear are made of cotton – and cotton is far from being environmentally friendly. Thankfully, bamboo is a solution to that problem. Not only is bamboo less harmful to the environment than cotton - when used in clothing - it also offers many advantages that cotton does not have or where the effect is less noticeable.
“Many people have told us that it feels like a second skin,” said Bart Hoorntje, the company’s CEO. “That is because of the bamboo fibre, which is both round and smooth. Clothing made using it is incredibly soft as a result. However, that isn’t at the expense of looking good. But don’t just take our word for it; try and see for yourself.” Kinder to the environment than cotton because it needs only sunlight and rainwater to grow, bamboo also has several other advantages. The fabric, created using yarn produced from stems, promotes highly efficient ventilation thanks to microscopic holes in its fibres, keeping you feeling fresh and dry for longer. It is an effective temperature regulator too, providing added protection against the chill of a cold day while preventing you from overheating on warmer ones.
“Bamboo absorbs around 70 per cent more moisture than cotton does,” said Bart. “It wicks away sweat quickly, and that makes a big difference to how you feel. Our products are subtle, but we are obsessive about the details. When we introduce something different, we strive to find the answer to every question we can think of, whether that is to do with the fit, the composition or durability. We try to give bamboo underwear another dimension through innovation, and we’ll persist until we’re happy with the result. However, our work is never done! Not only are we constantly developing ideas for new products, but we’re always looking at how to improve our existing ones through testing and listening carefully to feedback from our customers.”
Bamigo, a digital operation that sells its products exclusively online, was established five years ago. Active now in more than a dozen countries, extending its offer to men living in the UK feels a natural next step to take. British customer can now buy from the full collection of underwear – including boxers, trunks, briefs, socks, T-shirts, and loungewear. “After a period of careful research and planning, it’s now the right time. We think British consumers attach as much value to sustainability as we do; they engage with environmental issues, but they also appreciate high quality. It’s a good fit all around," Bart adds.