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In Conversation with Keith Gray of Lawsuit

Keith Gray is Founder and Creative Director of Lawsuit. He has worked with the likes of Tomato, KesselsKramer and Wieden + Kennedy, with brands that include Nike, Honda, Diesel, Jaguar Land Rover, Selfridges, Adidas, Puma and Vexed Generation. He has been personally requested by Kanye West to work on Yeezy, Willy Chavaria, Vice President of Design at Calvin Klein and Sir Alex Ferguson to work on Nike Manchester United kit launches.

In this episode of the MenswearStyle Podcast we interview Keith Gray, Founder of Lawsuit about his extensive fashion and graphic design background, working with some of the biggest and most exclusive brands around. Our host Peter Brooker and Keith talk about lecturing at Central Saint Martins, winning Creative Review's Creative Futures scheme, working with Kanye West, being the victim of an horrific attack, what inspired the launch of the Lawsuit brand, the difference between social and fashion trends, and future physical store plans.

“I studied graphic design at Central Saint Martin’s College way back in the late 1990s and after that I worked quite closely with a cult political fashion brand designing t-shirt graphics for them. I've been involved with roles from graphic design to art direction, working with ad agencies and sportswear brands like Nike and Yeezy. Everything from apparel graphics right through to fashion communication. I'd always had this idea of Lawsuit floating around which was all about discontentment being the enemy of invention, and because society felt very discontent. That gave birth to the idea of a clothing label that was about fashion. I've always been interested in social trends, not fashion trends. Fashion is greater than garments, fashion is a lot of things. We are making t-shirts because we're trying to make a social statement and positive social change about issues that affect people's lives.”

This is a shortened transcribed edit of episode 160 of the MenswearStyle Podcast with Keith Gray, Founder of lawsuitclothing.com. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.


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