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In Conversation with Peter Jüriado of Stenströms

Style, quality and comfort in every detail. This philosophy has made Stenströms one of Sweden's most well-known and respected brands. The classic Stenströms shirt carries 125 years of tradition, craftsmanship and quality. Jackets, knitwear, accessories and ties are now also included in their business concept. They can now look back on their 125 years as a design and fashion house. And even though they continue to grow, their attitude to quality always remains the same.

“I’ve been working here in the company for 30 years. At the start of my career I was an electrical engineer and now I’m involved with fabrics and design. The company is 125 years old and the brand has been producing shirts from the very start. We’re now 10x bigger as a company today because we now also sell knitwear, jersey and other more clothing pieces. During Covid-19 we were lucky to have more casual shirt offerings because people weren’t working within offices and had no need for formal shirts.” 

To celebrate its 125th anniversary, Stenströms is re-launching the heritage shirt 1899 and unveiling a new collection in collaboration with London-based Danish creative director and model Mathias le Fèvre. This special Autumn/Winter capsule collection, featuring approximately 20 pieces, will be available in October this year. It merges Stenströms' signature design ethos with le Fèvre's unique vision. The collection offers a modern twist on traditional Stenströms designs, showcasing exciting new styles such as silk shirts, a suede jacket, and fine Fair Isle knitwear. 

This is a shortened transcribed edit of episode 221 of the MenswearStyle Podcast with Peter Jüriado, Creative Director of premium shirts brand stenstroms.com. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.

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