MAKEGOOD FESTIVAL FOR START-UPS
WE SPEAK TO THE OWNERS OF COEUR MENSWEAR AND HØWL
Photography by Mark Forrer
Makegood Festival is a 3-day event celebrating culture, creativity and entrepreneurship not just within fashion but food, interiors and drinks.
With industry speakers including the likes of Dan Herman founder of Innocent Smoothies as well as Jack Wills co-founder Rob Shaw.
Whilst at the festival I caught up with Peter the Founder and designer of Coeur Menswear - a British luxury menswear brand who have recently styled the likes of Oliver Proudlock, Louis Smith and Conor Maynard.
Peter is a young and hardworking gentleman, having established the company in 2012 he also lectures at London College of fashion where he once studied himself.
The brand is aimed at the modern day dandy, whilst keeping to the traditional gentleman accessories with a contemporary twist in bold colours and patterns.
Coeur pride themselves on 100% silk and the fabrics are woven at England’s finest fabric mill; Vanners. On each piece they use a subtle logo and preppy stripes in woven and jacquard fabrics which makes the brand very unique. The range offers shirts, jackets and a variety of different accessories.
Peter is very ambitious and his brand is taking him to Paris this season to showcase his latest work along with plans to open a digitally interactive boutique in Tottenham court road in September this year – one of the first the city will see!
On the other end of the spectrum, a brand which caught my eye was HØWL a casual/outerwear and lifestyle brand created from 4 young lads from my hometown in Buckinghamshire!
The Scandinavian influenced brand came to light 6-8 months ago and has built a great following through their Instagram page. Here they urge followers of the brand and creative people to share their lives with other followers.
The clothing is simple yet practical, selling mainly t-shirts and hats with some other accessories such as hats, bags and sunglasses.
The event was a great way to network with like-minded people and bring lots of different creative ideas together. Following the talks and speaking with the start-up brands we were able to understand just how much time and effort really goes into creating a business, we wish you all the best of luck!