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TED BAKER RAISES THE HANDLEBARS
A GEARLY BELOVED CYCLE-FRIENDLY MENSWEAR RANGE
Based on classic Ted Baker fundamentals and innovative design details, Ted has swerved clear of performance-enhancing lycra to create Raising the Handlebars: a bespoke collection of stylish cycling gear that refuses to sacrifice appearance over functionality.
Geometric prints, bold colours and stitch eyelets put the aesthetic into athletic, whilst the collection’s style is matched by its substance found in reflective collars and cuffs, antibacterial finishes, and robust fabric trims which provide further support/protection where needed.
For the launch of the new collection Ted interview Mark Ames of ibikelondon who describes “other cyclists” the best thing about cycling in London – “I love people watching on my bike, you really feel connected with your fellow citizens and part of the city.“
He also describes his bike to office style as “Style over speed, every time! I like to dress for the destination as well as the journey - I don't want to have to get changed three times a day, so I like clothes that will give me a little bit of help on the bike in terms of performance and functionality. The Ted The chinos are amazing - the stitching, the material, the little cycle-friendly details like the reflective turn ups.”
All this, together with other classic Ted details (such as a velcro tie to hold the trouser leg away from chain) all come together to deliver a decent dose of substantial style to your cycling proficiency. Raising the Handlebars from Ted Baker is even better than the wheel thing and also available online at wiggle.co.uk.
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