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REEBOK CLASSIC X SANDRO SPRING/SUMMER 2015
A PUMP FURY CAPSULE COLLECTION COLLABORATION
Reebok Classic has teamed up with Parisian accessible luxury brand Sandro on an inaugural capsule collection for SS15. The collection centers on Reebok Classic’s iconic InstaPump Fury, fusing the distinct but complementary design attitudes of the brands to create two limited edition styles for both men and women.
'The collection’s simple yet bold aesthetic, features strong lines and first-class design details'
Debuted in 1994, the InstaPump Fury quickly made a name for itself as one of the most directional looking and technologically advanced sneakers in the industry. The silhouette has since garnered cult status and is a firm favorite with fashion and trend hunters.
The Reebok Classic x Sandro collection draws inspiration and design references from two influential decades- the ‘70s and the ‘90s- adding up-to-date details through the use of technical materials. The spirit of clubbing inspired the Black/Major Purple InstaPump Fury, looking to the ‘70s for inspiration in a modern and minimal way with delicate details, subtle color blocks and a luxe material finish. The theme is further embellished by bright red and yellow color infusions for a subtle ‘90s feel.
The men’s collection draws inspiration from the 90’s, capturing the retro futurism and technical achievement that revolutionized the sneaker world with InstaPump Fury’s introduction. Each shoe has a sportswear foundation and structured silhouette, which is refined though simplicity of design and the use of premium materials to produce a daring yet elegant design.
Todd Krinsky, Vice-President of Reebok Classic, said, “The Pump Fury has such an iconic look but is also constructed from very clean and angular lines. Sandro are equally bold in their design approach but their execution is always fresh, modern and clean. There is a distinct synergy between the two, so the Reebok Classic x Sandro InstaPump Fury is the perfect collaborative sneaker and we are excited to introduce this capsule collection for both men and women.”
Evelyne Chetrite, Founder and Creative Director of Sandro says: “I am thrilled to work with Reebok on this exciting collaboration. I believe that it's the perfect mix for our customers: the contrast between street style and femininity. The Sandro motto is to feel comfortable in what you wear but still with a chic and cool attitude. In that way the Fury adds an offbeat detail to the Sandro silhouette. The result is a functional look that is both bold and modern.”
Ilan Chetrite, Creative Director of Sandro Homme says: “Sandro is all about style and innovation. For SS15, we wanted to push the boundaries of sportswear aesthetics that we have been exploring over the last few seasons. With its 90’s vibe and ground-breaking design, the Fury fits perfectly with the Sandro collections.”
Available for $175.00/€180.00/£145.00 from mid-February 2015 in a selection of Sandro Stores worldwide, Reebok.com and at Colette, Selfridges London, Wood Wood, Solebox, and Extra Butter NYC. Exclusive Pre Order from February 12, 2015 on sandro-paris.com