HARRODS CONTEMPORARY COLLECTIONS 1 YEAR ON
CELEBRATING THEIR 1ST BIRTHDAY OF THEIR CONTEMPORARY COLLECTIONS DEPARTMENT
The luxury retailer is currently celebrating their 1st Birthday of their Contemporary Collections department. As I previously wrote about their new 3000 sq/ft menswear department, if you haven't been to have a look, it is seriously worth dropping by for a browse. Even with only having been open for a year, Harrods have already added some new names to their list of brands and further developments to some of the shop fittings.
Harrods have invested a huge amount of money into their Contemporary Menswear department and are really trying to encourage more men to branch out with their style choices and the way they shop. There are of course a percentage of you who enjoy a trip to the shops or a couple of hours spent browsing online. However for many men shopping is still seen as a chore and something they are dragged out to do as a weekend activity with their enthusiastic other halves. With Harrods dramatically improving their lower ground floor with their stylish decor and extensive international brands on offer, it is hard not to be enticed in store. It is definitely a place for the fashion savvy but also for you guys who are looking for advice and a comfortable place to enjoy shopping.
As part of their celebrations, some of their most popular and top-selling brands have designed an exclusive sweater for the store. Sweaters are still a major trend that are continuously appearing throughout designers' collections so one of these will be ideal for your winter wardrobe. If you like a loud print then you can choose between Moschino or Versus by Versace or the more toned down designs come from Markus Lupfer and Emporio Armani. My personal favourite is the simple black sweater with a rope effect detail by 3.1 Philip Lim. As well as these anniversary sweaters there are new signature sections in store for Philip Lim, Versus, Ami and new comers to the fashion scene; Solid Homme. Solid Homme is a worldwide exclusive to Harrods.
Something else to keep an eye on is the new pop up space Harrods have introduced into their menswear department. To extend their offerings even further they have set up a space where brands can introduce and promote themselves for a month. First up to take residency in this space is British label, Blood Brothers. Pop-up spaces have proven very successful in various stores so it is a prime spot for any budding designer. With Harrods already having made quite a major stamp on the menswear scene, I am very intrigued to see what else they have hidden up their fashionable sleeves.