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COLMAR ORIGINALS BY AU JOUR LE JOUR
THIS COLLECTION OF POSITIVE AND HAPPY FASHION IS THE COLLABORATION OF THE SEASON
Colmar Originals and Au Jour Le Jour, together present a project that combines the desire to unite the history of a company which for over 90 years has made research and development its pilasters, with the style, creativity and refinement of young designers. The result is a capsule collection ‘Made in Italy’ which wants to communicate a message of positive and happy fashion!
AU JOUR LE JOUR
“This capsule collection comes into being as a real partnership with Colmar, a contemporary reinterpretation of a heritage based on competence and experience. We started from the fundamental elements of this company, those elements which have made the history of outerwear, starting from the logo and its creative use, via the image of historical campaigns of the 1980s and 1990s, up to the jacket used by the Italian Skiing Federation led by Alberto Tomba, revised with modern details and redesigned patches, without betraying the mountain-vintage allure that still distinguishes it today.” say Mirko Fontana and Diego Marquez.
It is a proposal that can best represent and tell the story of the two identities of the brand, the one made up of technology and maximum know-how in sportswear and the one distinguished by an innovative spirit that can bring a gust of fresh irony into reinterpreting volumes or colours. Playing with funny micro-prints is or using maxi and micro lettering which nod at the modern mania for logos is dear to the brand. A new contemporary interpretation which offers a total look where the outerwear and the knitwear dialogue, playing with the volumes up to an all-over for everyday outerwear. The choice of the colour palette also runs through the must-haves of the brand in a modern way, underscored and emphasised by a colour block effect with a sporty (blue-white-red) or urban flavour (army-camel-pink).
2010 marked the birth of the brand Au Jour Le Jour, with lines for femme, garçon and petits, for a new interpretation of the contemporary look. Mirko Fontana and Diego Marquez bring together transversal and at the same time complementary paths to reveal a winning combination of backgrounds and competences which give a unique value to the brand, expressing their particular vision of elegance: ironic, cultivated and sophisticated.
Giulio Colombo CEO of Colmar: “Diego and Mirko have slipped perfectly into the history of Colmar, they have worked on our archives of the 1980s and 1990s and have succeeded in creating a capsule collection which fits into an important place in the line of Sports Fashion, which is very much on trend today. The Materials used are those of Colmar. Three-layer waterproof and transpiring fabrics for pieces with a fashion aspect, technical and water-repellent satins and thermal fillings. The collaboration was extremely interesting. The exchange of reciprocal competences had produced a fascinating collection which perfectly represents the spirit both of Colmar and of Au Jour Le Jour: the result was greater than the sum of the parts.”