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Introducing Suitsupply Custom Made Suits

Located a stone’s throw away from both Savile Row and Regent Street, Suitsupply on Vigo Street in London is in an ideal location to entice passing shoppers. We’ve admired some of Suitsupply’s unique advertising campaigns over the years, but this is our first time working with them, so I was very intrigued to find out how this tailoring brand works and to see their product up close. The purpose of my visit was to experience the brand’s Custom Made service and I was greeted by Alex Bhalla who not only looked dapper in his double breasted peak lapel suit, but has a great way of making you feel at ease whilst his passion for men’s fashion shines through.

We headed to the lower ground floor which is where this service operates. There are hundreds of suits railed in swooping wave-like structures, ordered by size, giving you a picture snapshot of the vast suit fabrics, designs and patterns available to you. It is clear that this brand is making tailoring exciting again whist also stocking the classics for the more reserved clients. I was particularly excited to see their unstructured shoulder options as I prefer a more relaxed look when it comes to tailoring, often choosing to wear smart clean trainers with a suit. I told Alex I was looking for a light fabric for the summer and something more casual rather than formal. With tablet computer in hand, he took me through the options and process, giving me priceless education about each design with added styling pointers according to body size.

Alex Bhalla
Alex Bhalla

Alex informed me on the typical client being “as young as 12 to as old as 95. But the bulk are businessmen and wedding parties who purchase a 3-piece suit with a contrast waistcoat.” Starting at £399 Suitsuppy’s Custom Made offering enables men to choose the fabric and cut they desire. First up, Alex took me through the different 5 jacket fits which all have benefits depending on your body shape or occasion such as weddings or for work. “We have the Napoli cut (V-shape body), the Lazio cut (slim fit), the Washington (super slim with peak lapel and a ticket pocket), the Havana single breasted with patch pockets and Havana double breasted with double jet pockets and peak lapel.” And for the bigger guy out there, Alex advises that “No matter what shape or size you are, we work around your body to perfect the fit. We do not want to make a large man feel that they are limited with suit selections.”.

I chose the Havana single breasted for its relaxed laidback appeal. It has notch lapels and a natural unstructured shoulder with added sport patch pockets to finish. Next up was the lining which is where the more colourful and flamboyant guys can really shine. There are lots to choose from such as pink and red which lend themselves to wedding colour themes and black and navy for the more discreet understated guys. When it comes to trousers there are 2 different fits which again will each flatter certain body types. You can choose to have belt loops or a side adjustment on the waist, with my preference going towards not wearing a belt for a cleaner look. I also added a turn up (5cm) to add a little extra style. You’re then presented with a booklet of buttons which all look rather beautiful, making choosing a little difficult. However, Suitsupply has a default choice according to your chosen fabric and this is the one I went with because I loved the tortoiseshell pattern. Then you have the option of adding a waistcoat and an extra pair of trousers if desired, but as my suit was to be more casual, I opted to skip both.

This service offers more variety than in-store tailoring, and you’ll have the option of purchasing jackets and trousers separately, as well as adding a matching waistcoat. The suit is tailored from scratch from your choice of fabric (70+ fabrics) and fit template (5 different fits). The Custom Made service by Suitsupply can be completed online or in store but after seeing the fabrics, linings and buttons in person compared to online pictures, I would recommend an in store visit because nothing compares to holding the fabric in your hand to truly know how it looks and feels. This coupled with the styling advice from Alex, you’ll be certain to make the best choice and get the most out of your money. If you design your piece in store, it’s possible to include size adjustments, such as sleeve length or tapered trousers, ensuring a perfect fit when your new suit arrives within 2-3 weeks.

In 2 weeks, we will put the spotlight on the suit with a street style photoshoot. I’ll give you my honest review of what I think of it too. So, keep an eye out gentlemen!

Craig Landale

Previously heading up digital marketing at a large British menswear group, Craig founded Menswear Style 10 years ago. He currently steers the ship and has a keen interest for sustainable brands, product innovation, fashion startups and British manufacturing.

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