MEN’S LEGGINGS MOVE BEYOND ATHLEISURE AND INTO STREETWEAR
SUPREME COMFORT HITS THE HIGH STREET
Written by Menswear Style in Trends on the 16th June 2021 / Men’s Leggings Move Beyond Athleisure and into Streetwear
It doesn’t take long for Hollywood style to become popular in the suburbs. Once the domain of sports stars alone, men’s leggings have surged in popularity and are now a key part of the regular product offering of most well-known athleisure brands. Now male leggings are evolving beyond the health and fitness realm and into streetwear, led by a young upstart that is redefining the luxury athleisure movement. Kapow Meggings, an online brand launched in 2016 by two Australian brothers that sells across the USA, UK and Europe, has become popular with fashion-forward fans for their streetwear-based design focus and one-of-a-kind style. The appeal of stylish and high-quality tights for men is wide, with their products worn by rock stars, wrestlers, yogis, base jumpers, acrobats, DJs, athletes, models, rock climbers and bloggers.
Designed By Men, For Men
Aimed at men who like to stand out with their fashion choices, their meggings are designed especially for guys with more width and length in all the right areas. Clever tailoring and the use of high-stretch technical fabrics results in a range that is form-fitted to the male body and pairs eye-catching style with incredible comfort. Kapow urges its customers to “Be Brave, Be Unboring” and to live life with the confidence of a rock star. Their marketing is helping to redefine the outdated view of masculinity and to foster a growing community of men who are confident in their own skin and want to express themselves through what they wear.
Looking beyond the standard polyester used for fitness leggings, Kapow have introduced high-end fabrics like metallic and wet-look materials, moto panels, printed velvet, and textured nylon to create leggings that blur the line between street wear, sportswear and lounge wear – meaning they can be dressed up or down and and can take you from the couch to the clubs and everywhere in between. Prints range from metallic snakeskin and neon galaxy to camouflage and reflective speed stripes for visibility at night.
Versatility x Functionality
From bounce-proof phone pockets to lightweight, breathable fabrics, no detail has been overlooked. A basic Originals Range caters to everyday wear, while for fitness lovers there’s a performance range which pairs sports-grade compression with sweat-wicking technology and an ergonomic waistband. The sports styling ranges from multi-colour feature panels to oversized logos, helping you to train harder while looking good doing it. A staple of each range is the versatility, making these leggings exceptionally easy to pull off. They look as good with a cool pair of Converse or Nikes as they do dressed up with combat boots and a suit jacket. An added benefit of meggings is the insulation factor – they keep you cool in summer and warm in winter, meaning they’re lightweight, low-maintenance and great for layering.
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