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In Conversation with Eddie Lofthouse of High Point Drinks

With decades of experience and the freedom to find unique possibilities in fermentation, High Point Drinks have created layered and complex non-alcoholic drinks. Their premium fermented non-alcoholic aperitifs and digestifs are made the right way - with time, heart and soul by their expert team on the Cornish coast.

In a recent episode of the MenswearStyle Podcast we interviewed Eddie Lofthouse, Founder of High Point Drinks about his brewing background and what inspired the launch of this non-alcoholic beverage brand which is fermented and blended in Cornwall. Peter Brooker and Eddie talked about the changing drinking culture and habits, ingredients, health, non-alcohol trends, where the brand name comes from, how the drink blends and infusions are made, and signature serves.

“The inspiration for the non-alcohol drink was really a drive to drink less personally. I was basically getting winged at by my wife for drinking after work on a Monday. It’s just that moment, when you get home, and you want to switch off and just go have a beer. It's not like I’ve got this massive alcohol problem, I just wanted to relax my mind at the end of the day. My wife recommended a glass of water, but it just doesn’t give you that same feeling. So, we started playing around with what we could do within beer. I haven't found a beer that really hits the mark for me yet. I haven't found a non-alcohol alternative, that is a mimic product, that is as yet as good as the real thing. We wanted to make a product that we really enjoyed and would fit into that end of day switch off moment.”

This is a shortened transcribed edit of episode 170 of the MenswearStyle Podcast with Eddie Lofthouse, Founder of highpointdrinks.co.uk. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.

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