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IN CONVERSATION WITH CATHAL MCATEER OF SOUNDER
Play well. Two words exchanged between golfers on the first tee at courses the world over. Two words that encapsulate what Sounder stands for. Playing well cannot be quantified by numbers on a scorecard. It’s not determined by stats on driving distance or greens in regulation. Playing well is in the happiness that comes from being outdoors, doing something you love, with likeminded people. Sounder don't promise that their products will help you play like the pros. The word amateur derives from the Latin verb amare – to love. As amateurs, we all play for the love of the game. Our successes are not measured against par, in prize money or by endorsement contracts. They are achieved through simpler pleasures – the escape, the shared experience, the joy in waiting for the shots to come. Sounder is here to remind us why we all fell in love with the game.
In a recent episode of the MenswearStyle Podcast we interviewed Cathal McAteer, Founder of Sounder about how the stylish golf brand was born and the inspiration behind the idea. Peter Brooker and Cathal talked about the love for the game, garment functionality, golf style, how they're different from the competition, the design process, and manufacturing.
“I'm a Scottish guy who has worked in the clothing industry for over 20 years. Sounder is a very stylish golf brand. I've sadly been anti golf clothes for a long, long time. We would wear chinos, nice polos, and great jumpers, and we didn't need technical sportswear. I still don't really see the need for technical sportswear in golf.”
This is a shortened transcribed edit of episode 169 of the MenswearStyle Podcast with Cathal McAteer, Co-Founder of SounderGolf.com. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.