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In Conversation with Peter Jüriado of Stenströms

The Stenströms story began in 1899 when the Swedish tailor August Stenström found himself overwhelmed with orders. His reputation as an outstanding shirt fashioner had spread in town. All the elegantly dressed men in Helsingborg wanted one of his masterpieces, and Stenström found it hard to keep up. To meet the needs of his sophisticated clients, he decided to build a shirt factory. Under Stenströms’ strict supervision, a larger number of quality shirts could now be produced. With time, his business flourished, and word spread far and wide. Still today Stenströms is internationally renowned for its pristine quality. Using only the best fabrics and trims, they craft classic and contemporary clothing. The perfect fit and feel based on 120 years of sustainable craftsmanship.

In a recent episode of the MenswearStyle Podcast we interviewed Peter Jüriado, Head of Design at Stenströms about his career working within the fashion industry and his roles at the company. Peter Brooker and Peter Jüriado talked about the long history of the brand, how new collections are launched, why linen shirts are trending, visiting Italian mills, how Covid-19 has affected trade, brick-and-mortar stores, and being inspired by cinema.

“We are a very old shirt producer. I would say that my philosophy is to wear our product seven days a week. It’s not just shirts for those working in business, it could be a casual shirt or a t-shirt at the weekend. All of the products that we offer are made to the highest level with really good materials by the top suppliers across Europe. I have two roles in the company. I'm Head of Design and I'm also the Creative Director. I also decide the direction of where we are going as a company.”

This is a shortened transcribed edit of episode 174 of the MenswearStyle Podcast with Peter Jüriado, Head of Design at Swedish Shirtmaker stenstroms.com. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.

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