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BEN SHERMAN UNVEILS HERITAGE IN MOTION
THE NEW CAPSULE COLLECTION COMBINES STYLE WITH FUNCTION AND SUSTAINABILITY USING UNIQUE THERMOREGULATORY TECHNOLOGY AND ECO-CONSCIOUS MATERIALS
The collection comprises four iconic silhouettes with advanced design details for maximum movement and comfort and is available in several colours, including styles in bold colour-blocking. The range features a 100% fully Waterproof Harrington Jacket, the 360 Motion Pique Polo, Performance Marl Tee, and 24/7 Motion Chino.
Heritage in Motion's technical fabrics helps to withstand the elements protecting from heat, cold, and water, keeping the body temperature regulated and dry, and is perfect for active lifestyles on the move. The 360 Motion Pique Polo with 37.5 technology is designed to keep your body at an even temperature, cooling you down when you're hot and keeping you warm when you are cold. The water-repellent and wrinkle-resistant 24/7 Motion Chinos will take you from airplane to taxi to boardroom for crease-free meetings. The fully Waterproof Harrington Jacket made of 100% recycled polyester with invisible bonded seams works to keep you dry when heading to a training session or heading to the pub without breaking into a sweat.
Ben Sherman enlisted three exceptionally talented freestyle footballers for the first campaign. Current and five times World Champion Football Freestyler and the UK Freestyle Football Champion for eight years, Andrew Henderson, Mo Omar, and Scott Penders put the collection through its paces, performing crazy freestyle football moves and stunts. The talented trio filmed insane skills and tricks on the hottest day of all time, testing the thermoregulation technology in searing outdoor conditions while camera equipment overheated and the brand's Creative Director Mark Williams and crew melted in an unforgiving heatwave. The lads took the challenge in their stride, keeping cool and crease-free, stretching 24/7 Motion Chinos to its limits while doing eye-popping tricks and defying gravity in style before cooling off with a well-deserved pint in the pub.
Check out the new collection available to shop now on BenSherman.co.uk >