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IN CONVERSATION WITH MANNY TSAKANIKA OF AREMTI
Photography by Dan Candler
Manny Tsakanika is a professional dancer and actor who has worked in the entertainment industry for many years and knows how important it is to look and feel good. You will currently find him on stage in London in the show Magic Mike playing the lead role, Mike. Aremti has been named after Manny's sister, Raffy, who tragically lost her life. The brand's aim is to help men understand that self-care is their right and that looking after your skin is not just for women. Men deal with the same stresses, weather, allergies, and irritations, so it is surprising just how many men have no skincare routine, or simply use the wrong products. Nature provides us with bountiful sources of natural oils that are rich in essential fatty acids, vitamins and antioxidants for healthy looking skin. So, it to nature that Aremti has turned to, seeking out fruits and other sources of oils to add to their products to nourish your skin and give it everything it needs.
In a recent episode of the MenswearStyle Podcast we interviewed Manny Tsakanika, Founder of Aremti about his career in the entertainment industry and the founding story of his premium men's skincare brand. Our host Peter Brooker and Manny talked about finding a gap in the market, vegan and natural ingredients, operating the business through the global pandemic, why they source and make everything from the UK, work/life balance, skin types, and inspirations behind the branding.
“I founded the brand because of a personal tragedy. I suddenly lost my youngest sister back in 2019. She was a makeup artist and worked wthin the performing arts industry. I was in front of a camera, and she was behind the camera. We often spoke about creating a brand together with a focus in the men's market, and we realised that there wasn't really a brand out there that was authentic and used natural ingredients. Aremti products are vegan, cruelty free, made in the UK and 100% natural. Our skin is the largest organ on your body, so whatever you put on it will seep through.”
This is a shortened transcribed edit of episode 164 of the MenswearStyle Podcast with Manny Tsakanika, Founder of aremti.co.uk. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.