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WILLIAM GREEN OF L'ESTRANGE LONDON ON EXTENDING THE LIFECYCLE OF GARMENTS
In a world of hyper-convenience and overconsumption, L'Estrange London are on the mission to simplify the male wardrobe. Their modular clothing system comprises comfortable, seasonless, versatile pieces designed to be worn in any setting. Fewer things, fewer decisions, less impact on the planet and more time to focus on what’s important. Designed in London and crafted in European factories, they've reimagined every stage of the clothing lifecycle to conserve resources and improve longevity. Since our last podcast episode with them in 2020 they've launched Re_Work, a project dedicated to bringing clothing back to life, and Re_Fresh which is a unique enzyme-driven laundry tablet which makes your old clothing feel and look new again.
In a recent episode of the MenswearStyle Podcast we interviewed William Green, Co-Founder of L'Estrange London about the mission and focus of the brand and their progress over the past three years. Our host Peter Brooker and William talked about innovations in extending the lifecycle of garments, selling pre-owned clothing, sustainability, and the science behind Re-Fresh.
“The areas I've been most excited about, over the last couple of years, is developing products that are extracurricular to the core wardrobe. We have the thesis of looking at the entire lifecycle of a product, and it's our duty as designers to think about how we can engineer the lifetime to be longer at every phase of the lifecycle. And one such place is where products start to lose their lustre. We’ve all experienced a garment where after some time, it just starts to lose vibrancy. We’ve launched a product called Re_Fresh which is a tablet that when you put it in the wash with your clothes it acts as a gentle exfoliant on the fabric, and it incredibly brings back colour to the fibres.”
This is a shortened transcribed edit of episode 192 of the MenswearStyle Podcast with William Green, Co-Founder of lestrangelondon.com. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.