HOME > Interviews >


Written by in Interviews on the

In Conversation with Alex Orr of JAGO

JAGO is a menswear brand creating versatile, functional and timelessly styled products to be worn everyday and beyond - worn For Life's Adventure. The brand embraces adventure in its broadest sense - far beyond outdoor adventure only - living for variety and spontaneity. They believe their versatile approach to style and function is particularly well suited to the flexible work-play lifestyle so many of us now live in this post-Covid world. In a world of too much complexity and too much consumption, and in an industry suffering from an over-specialism gear fad, never has there been a more appropriate time to have fewer, better, longer lasting, more sustainable products.

In this episode of the MenswearStyle Podcast we interview Alex Orr, Founder of JAGO about the founding story and purpose of his outdoor clothing brand. Our host Peter Brooker and Alex talk about upstart funding, working with Bear Grylls, relaunching the brand after the Covid-19 pandemic, the new Totum Cotton Gilet made with British Millerain fabric, and the 'A Life of Adventure' hardback book.

"I'm founder of functional menswear brand JAGO. The focus of the brand is to provide versatile clothing for the city and beyond. I originally started the brand back in 2016 when I was at university studying biotechnology. I managed to somehow persuade some people to loan me a little money but overall, I was just bootstrapping everything. We want to embrace adventure in its broadest sense and living for variety and spontaneity. We want to make gear that can take us from work to wild, allowing us to have fewer, better, and longer lasting and more sustainable pieces. I think to be truly versatile you need to be able to wear it every day, and our focus has been on enhancing and embracing that style whilst maintaining performance.”

This is a shortened transcribed edit of episode 188 of the MenswearStyle Podcast with Alex Orr, Founder of functional adventure clothing brand jagojackets.com. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.

previous post
next post