Written by Menswear Style in Interviews on the 13th November 2023

ØTHERS is a new multi-sensory digital wellness experience with a 360o fusion of scent, sound, technology, and science to biomechanically re-tune, bringing you back to centre. In a place of candid, real-talk, and functional mindset management, ØTHERS helps retrain your behaviour, learn rituals to manage reactivity, and build emotional resilience through their app, curated wellbeing scents, and community driven platform. Built from the insight and expertise of a radical group of olfactory experts, neuroscientists, breath-work revolutionaries, music producers, and philosophers; the brand curates deeply empathetic therapy in a hub for free thinking individuals, driven from the mainstream.

The Gallup Global Emotions Report 2022 shows that in 2021 a new record-high of 41% of adults experienced a high amount of stress the previous day, displacing 2020 as the most stressful year in recent history. This accompanied with stats to show 1 in 4 people in the UK experiencing a mental health problem, became the catapult for ØTHERS. The brand has launched initially with two mood altering functional fragrances, using science-backed revolutionary olfactory technology to start the collection derived from forest phytoncides - the molecules released by trees found to reduce stress and anxiety during forest bathing sessions. ØTHERS bring you their sensory experience to positively influence state of mind.

Founder Keelan Doyle, a music producer and sonic branding specialist along with his team of underground thinkers, creatives, and artists, are a group of experts in their field. They have come together to bring you a platform app first, with the sensory guidance of perfume to help you self-optimise. The dual combination of sound and scent allows an empowering sensory experience to help prime your mood, your body and re-align your mindset in readiness for your day. 

“Others is an interesting brand which has been developing whilst the world has been changing and shifting quickly. The brand does more than one thing. We’re essentially a wellness brand which offers products and an app. We’ve combined scent and sound in our first product. The scents are functional fragrances which have benefits such as relaxing, calming and increasing focus. The sounds are housed on our app and they create more of a multisensory experience when used together with the fragrances.”

This is a shortened transcribed edit of episode 205 of the MenswearStyle Podcast with Keelan Doyle, Founder of Multi-Sensory Wellness brand others.co. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.

We sit down with the founder of wellness brand ØTHERS to talk about Fragrance, Wellbeing, and Meditation.